Harvard Business Review

DECEMBER 7, 2017

One retailer I know saw a 35% bump in sales when it gave customers the option of picking up merchandise in its stores that they had bought online.). All members (men and women) receive a 10% discount on merchandise. But that alone will not save many retailers’ physical stores. Recreational Equipment Inc.

Merchandising 9

Merchandising Retail Reis Discount 9

Harvard Business Review

JUNE 23, 2014

Yet for each Radio Shack and Barnes and Noble fighting for its life, there are still those beloved corner stores and discount chains that manage to thrive. A better look at the merchandise, and the benefits of touch and feel – but even more, for expertise that could guide their choice. Design for empathic expertise.

Retail 8

Retail Reis Price Banking 8

Harvard Business Review

FEBRUARY 3, 2015

And the merchandising vice president had difficulty understanding why “product” was one of the categories we were discussing. They seemed to think that designing and managing the customer experience is a marketing function, as if the customer is only associated with marketing, and the store only with operations.

Brand 8

Brand Reis Objective Merchandising 8