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Match Your Innovation Process to the Results You Want

Harvard Business Review

It tends to be short-term, uses familiar (traditional) metrics and development systems like Stage Gate. Management involvement tends to happen only when the ideas are "ready" to be pushed up and sometimes even that isn't necessary. Because consensus and familiar metrics are death to breakthrough.

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Innovation's Nine Critical Success Factors

Harvard Business Review

Note: This post was written with Mark Sebell and Jay Terwilliger, managing partners at Creative Realities, Inc., a Boston-based innovation management collaborative. Visible senior management involvement. So Stage-Gate models can unintentionally kill potentially big ideas. Old models don't work.

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Putting Humans at the Center of Health Care Innovation

Harvard Business Review

Scoping projects for success and managing ambition: Interdisciplinary design teams are, by nature, optimistic and ambitious. Establishing appropriate performance metrics and assigning attribution. Enlist project managers and ensure clear roles and responsibilities for all centre employees.

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The Kinds of Data Scientist

Harvard Business Review

Data science for humans: the consumers of the output are decision makers like executives, product managers, designers, or clinicians. These data scientists design, define, and implement metrics, run and interpret experiments, create dashboards, draw causal inferences, and generate recommendations from modeling and measurement.

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How to Hand Off an Innovation Project from One Team to Another

Harvard Business Review

Truth is, you can have the right portfolio of investments, the right metrics and governance, the right stage-gate development process, and the right talent on the right teams — but if you don’t design the right handoffs between your teams, all of that planning falls apart. Here’s an example.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

They somehow manage to engage with their audience consistently by constantly putting out articles, infographics, or anything of value, not just in content marketing but also in sales. Not every company should be focusing on a blog right out of the gate. 3) That your intern can manage your content strategy.

Marketing 105
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Focus on Your Customer's Customer

Harvard Business Review

These customer experience management initiatives can be complex. To understand the work, first you need to understand an airport's business model: its real customer isn't travelers, but the airlines that rent the gates and terminals, much like a mall owner leases space to retailers.

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