Management Craft

DECEMBER 28, 2014

Originally published on Management Craft December 30, 2009. But we all get off course sometimes and that does not make us any less amazing - we''re like Ferrari sport cars parked in our garages. Originally published on Management Craft April 20, 2012. Originally published on Management Craft April 26, 2005.

How To 69

How To Course Chaos Theory Hotels 69

Women on Business

JANUARY 24, 2011

For example, as a designer/writer, my skills are not well applied to bookkeeping or financial management. Metaphors from nature, sports, and travel are very useful to generate repurposed solutions. Exhaust resources that don’t cost first and at least come up to “Dummy&# level on each initiative that you manage.

Press Release 100

Press Release Discount Sharpe Advertising 100

Management Craft

DECEMBER 28, 2014

Originally published on Management Craft December 30, 2009. But we all get off course sometimes and that does not make us any less amazing - we're like Ferrari sport cars parked in our garages. Originally published on Management Craft April 20, 2012. Originally published on Management Craft April 26, 2005.

How To 40

How To Course Chaos Theory Hotels 40

Harvard Business Review

APRIL 13, 2012

That's true whether we're talking about families, sports, projects, management, or research. To illustrate, let's look at the world of sports. The team owner or general manager has to move between the organization and the community, managing public relations, fans, and the political community. For instance: 1.)

Team 13

Team Sports Pharmaceuticals PR 13

Harvard Business Review

MAY 22, 2013

One predictable result of this activity has been increasing demand from marketing and sales leaders to find more such advocates to showcase, in some cases creating a "beast that needs to be fed" similar to what you see in traditional media channels — like sports or the entertainment industry — that experience rapid growth in popularity.

PR 8

PR CIO Reference How To 8

Harvard Business Review

MAY 3, 2013

The answer, in part, has to do with why any company engages in a cause marketing campaign: it generates goodwill, it provides significant and overwhelmingly positive PR, and, in this case, for as long as those t-shirts last, the purchased item acts to promote Adidas as a corporation that cares.

Long-term 8

Long-term Self-aware PR Learning-by-Doing 8

Harvard Business Review

OCTOBER 10, 2014

Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies. It is much easier to create an ad campaign, make a media buy, refresh your web site, or execute a PR program.

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

OCTOBER 27, 2016

Beth Levine, author of a book on leadership lessons from the sports world and founder of SmartMouth Communications, has worked with professional athletes as well as leaders in organizations on presentations and media training. Manage Your Nerves Along the Way. Maggy McGloin.

Audience 8

Audience How To Open-book Resistance 8

Harvard Business Review

FEBRUARY 1, 2013

And while ad agencies are interested in winning awards and such, brand managers are watching to see "if the ad moves the needle of brand perception.". There's the media, PR, and all of people who are talking about the ads, so it gets other people curious to go online and watch.". Then comes another key ingredient: social pressure.

Brand 8

Brand Advertising Storytelling Audience 8