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AI Storytelling

Decker Communication

Problems arise when advancements in technology outpace the ability of technology companies to effectively communicate their value. The global advertising company seeks increased client spending for their AI platform, but their account managers and product people can’t explain how the AI platform works. Buyers expect to be wowed.

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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

While Chief Digital/Technology Officers or Chief Marketing Officers are often tagged with the innovator label, it is the CHRO who is the real innovator in 2020. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?. and a development manager at Oracle Corp.

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How Food Marketing Will Change Post-Pandemic

Strategy Driven

The key to this is to realize that the world supply chains that we got used to, may need to change. That in turn, must incorporate green technology and sustainable design. However, if it’s too bright it can also signify danger, i.e. red mushrooms in the wild. So, color choice is just as important as color scheme.

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Is Your Supply Chain Ready for the Congestion Crisis?

Harvard Business Review

Either accept it (and its higher costs and lower profits) or take control of your fate with strategic, game-changing actions that cut time and costs from the supply chain. The technologies and trends shaping tomorrow’s businesses. The impact on supply chains. A looming crisis. Insight Center.

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Scan for the 3 key ingredients of trends to survive in the Expectation Economy

Strategy Driven

Patagonia is spreading expectations around supply chain transparency. The good news is that you don’t need a PHD in anthropology to spot trends in the wild. Change – environmental, political, social, cultural, technological, economic – is occurring constantly. Drivers of Change. You can’t have trends without change!

Trends 50
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Shadow IT Is Out of the Closet

Harvard Business Review

An impatient marketing or finance manager would, on the sly, secure some extra budget money and hire a contractor to build a little database that tracked mailing addresses or top-line financials. Slowly but surely, as the little database grew bigger and bigger, the manager would wedge the cost into her operating budget.

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The Right and Wrong Ways to Regulate Self-Driving Cars

Harvard Business Review

Startups and major tech companies, notably Alphabet’s Google X division , are investing heavily in smart car technology, as are network ride-sharing companies such as Uber and Lyft. “Self-driving” or “smart” cars will simply become whatever we call the next generation of transportation technology.