Tanveer Naseer

FEBRUARY 12, 2013

Regardless of how it’s asked, “are we earning a return for our digital dollars” is a “hot button” marketing question poised by leaders, management and operating staff. Some measurements become indicators that help with operating and strategic direction. Other measurements provide hard ROI data.

CPA 261

CPA Organization Succession ROI 261

Tanveer Naseer

JANUARY 12, 2016

There is a change happening at the very top of the organizational hierarchy that, like a weather vane, reflects some of the fundamental changes happening across every organization and the marketplace they operate in. Marketing became part of a broader, social media dialogue taking place between a brand and its customers.

Organization 100

Organization Leadership Media Marketing Mix 100

Harvard Business Review

MAY 9, 2013

We knew that the Internet would bring with it a whole wave of new media disruption. We''re also seeing an increasing amount of media budgets shifting from traditional channels to digital advertising. It''s beginning to make social media, mobile marketing and plain-old digital advertising seem somewhat antiquated.

Media 8

Media Marketing Advertising Marketing Mix 8

Harvard Business Review

MARCH 5, 2012

They spend their time sighting targets (through customer segmentation), calibrating trajectories (by optimizing marketing mix), loading ammunition (with messages and offers), firing their weapons (with marketing campaigns), and celebrating successful strikes (from sales). Traditional brands are like artillery.

Brand 13

Brand Customer Loyalty Marketing Mix Media 13

Harvard Business Review

JUNE 20, 2014

That process incorporates operations, customer service, R&D, clinical specialists, sales, supply chain operators, and service teams. Marketing is the “glue” that integrates those elements across the entire process by providing consistent oversight, expertise, and guidance. That can sometimes be an uphill battle.

CEO 8

CEO Marketing Hotels Long-term 8

Harvard Business Review

APRIL 30, 2013

Most people think standard operating procedures are a strait jacket that limits their flexibility. The Cleveland Clinic cleverly uses standards to deliver operational consistency, reliability, and low cost. We''ve reshaped our marketing mix to reflect this new patient behavior. Customers Health Operations'

Operations 8

Operations Customer Intimacy Supply Chain Wiersema 8