Marketing Mix Media Operations Supply Chain 
Harvard Business Review
APRIL 30, 2013
Most people think standard operating procedures are a strait jacket that limits their flexibility. The Cleveland Clinic cleverly uses standards to deliver operational consistency, reliability, and low cost. We''ve reshaped our marketing mix to reflect this new patient behavior.
Harvard Business Review
JUNE 20, 2014
That process incorporates operations, customer service, R&D, clinical specialists, sales, supply chain operators, and service teams. Marketing is the “glue” that integrates those elements across the entire process by providing consistent oversight, expertise, and guidance.
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