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CMOs and CEOs Can Work Better Together

Harvard Business Review

JUNE 20, 2014

That process incorporates operations, customer service, R&D, clinical specialists, sales, supply chain operators, and service teams. Marketing is the “glue” that integrates those elements across the entire process by providing consistent oversight, expertise, and guidance.

CEO 8
CEO Marketing Hotels Long-term 8
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Standard Operating Procedures Can Make You More Flexible

Harvard Business Review

APRIL 30, 2013

We''ve reshaped our marketing mix to reflect this new patient behavior. We spend half our media dollars to reach consumers searching for health information, and we have built reliable and useful experiences for those who come to our site.

Operations 8
Operations Customer Intimacy Supply Chain Wiersema 8
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