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Digital Marketing Strategy Basics for Start-ups

Lead Change Blog

The first is that having only a great product will not be enough to guarantee that you will be successful. The second one is that if your product is crap, there is no amount or type of marketing that will gain you a mass audience. Are you aware that Google is used by more than 500 million people each day?

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Are Direct Mail Postcards a Legitimate Marketing Strategy in 2021?

Strategy Driven

So, if a business owner wants to use direct mail postcards, they should identify their target audience, decide on the most productive message, have them designed and printed by the best printer, and choose the best time to mail them. Is your product seasonal? A little advance planning always pays off in a marketing campaign.

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5 Tips For Improving Productivity and Lead Generation Within Your Company

Strategy Driven

You have to ensure you deliver the best service, products, and turnaround times than your competitors. This means you get the job done for a fraction of the price, and you don’t even have to accommodate the cost to the company for various employees doing the same thing. Improving Products. Outsourcing Relevant Departments.

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The Five Pillars of Modern Marketing Success

Strategy Driven

Everything you purchase has been advertised to you through strategic marketing, from the food you eat, to the furniture in your home, to your car, to the software you use daily! When you start a business and are trying to find the right marketing strategy to take it to the next level, it can be difficult to know where to begin.

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Differentiation’s Arch Enemy: Price

In the CEO Afterlife

Last year, EU regulators fined P&G and Unilever to the tune of $456 million for price fixing laundry detergents in eight European countries. Regional underlings do not orchestrate an eight country price cartel. They either colluded to collectively benefit from higher prices or negate nasty price wars that ravage bottom lines.

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Why Price Fixing Continues

In the CEO Afterlife

Last year, EU regulators fined P&G and Unilever to the tune of $456 million for price fixing laundry detergents in eight European countries. Regional underlings do not orchestrate an eight country price cartel. They either colluded to collectively benefit from higher prices or negate nasty price wars that ravage bottom lines.

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Three Reasons Why Your Marketing Strategy Is Failing

Strategy Driven

According to a report by SBI Research, it’s estimated that as many as 71% of marketers are falling short of their revenue targets by adopting the wrong marketing strategies. So, let’s put our past marketing grievances aside for a moment and determine what went wrong. Well, guess what – you’re not alone.