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The Role of Personalization in Consumer Engagement

Strategy Driven

eCommerce: Online retailers like Amazon use past browsing and purchase history to suggest new products tailored to each customer’s preferences. Advanced algorithms analyze user behavior and preferences, allowing for the dynamic adjustment of marketing strategies and product offerings.

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5 Ways Retailers Can Increase Sales

Strategy Driven

Develop a marketing strategy. At the center of any business’s sales strategy should be their marketing strategy: this will affect how your business is perceived and how far it reaches among online and real-life audiences. What can people truly gain by using your service instead of anyone else’s?

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