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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

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How an Online MBA in Marketing Can Help You Transition Into a Marketing Career

Strategy Driven

An online MBA in marketing is a great way to transition into a marketing career. The business world constantly evolves, so marketers must stay current on new trends and technologies. This online MBA program in marketing prepares you to tackle the challenges of today’s fast-paced, data-fueled world.

Marketing 104
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Key Strategies for Aspiring Entrepreneurs Considering Franchise Ownership

Strategy Driven

Market Research and Demographic Analysis Conducting thorough market research and demographic analysis is non-negotiable for franchise success. Pinpointing the ideal location for your franchise and understanding the needs of your local market can make or break your business endeavor. Competitive analysis and market positioning.

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Five Strategies to Cut Costs as a New Business

Strategy Driven

Embrace New Technologies Many small business owners shy away from investing in new technologies, either because they don’t understand how they work or because they’re worried about the cost. If you’re new to digital marketing, there are lots of free guides and tutorials online to help you get started.

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Transforming Commerce: Chief Commercial Officer Search

N2Growth Blog

This position is often seen as the linchpin of a company’s commercial strategy, controlling marketing, sales, and customer service efforts to achieve optimal success. In addition, the CCO manages and implements strategies to drive revenue growth, break into new market segments, and foster customer engagement.

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6 Factors That Can Impact Your Commercial Business

Strategy Driven

In the commercial world, factors ranging from sudden disasters to evolving market trends play a crucial role in shaping the business landscape. While some of these elements are within a business owner’s control, others are external forces that require a well-thought-out strategy to manage.

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Change: Driving Transformation in Modern Organizations

Rich Gee Group

This vision extends beyond online transactions; it embodies an exceptional customer journey and a commanding presence in the market. Central to this phase is resource stewardship – discerning and marshaling the required human talent, technological tools, and fiscal assets.