Harvard Business Review

AUGUST 29, 2011

Instead, his initial advantage came from his creation of a virtuous circle that underpinned his vision for the first durable mass-market automobile. (My methodology in determining the non-existence of this quote is a footnote to this blog post.). But in doing so, Henry Ford froze the design of the Model T. Used car trade-ins.

Innovation 16

Innovation Mass Marketing Price Market Segmentation 16

Harvard Business Review

JANUARY 13, 2015

Nearly all competitive markets confront firms with this choice. In pharmaceuticals, there are blockbuster drugs targeted at mass-markets segments. But insurers pay this price because Soliris is the only safe and effective treatment for these diseases and that price is less than the total cost of alternative treatments.

Market Segmentation 8

Market Segmentation Mass Marketing Price Pharmaceuticals 8

Harvard Business Review

JUNE 22, 2016

Customers no longer want anything that is mass-marketed. PwC has observed that niche products, experiences, and services uniquely suited to individual tastes, interests, and aspirations have become “the new consumer indulgence.” Customers are thrilled by the prices it offers given the quality of its merchandise.

Retail 9

Retail Discount Reis Supply Chain 9

Harvard Business Review

FEBRUARY 29, 2012

These two key functions — Marketing and Service — are regularly discussed as shaped by social era dynamics. It will help us decide what we make, how much we make, and how we finance that production. Let's think about the way that changes our modes of production. Size once gave organizations purchasing power.

Porter 17

Porter Mass Marketing Supply Chain Retail 17

Harvard Business Review

JANUARY 3, 2013

A prosumer camera is one that is borderline professional grade but a price point in between a consumer camera (few hundred dollars) and a professional camera (few thousand dollars). Prosumers can be the guide to finding unmet demand on the price/value curve. First is when professional products are far superior to its consumer versions.

Price 8

Price Mass Marketing B2B Quality 8

Frank Sonnenberg Online

DECEMBER 1, 2020

You let your salespeople discount products rather than justify the sale based on the value provided. — Sell value, not price. You rush a product or service to market even though it’s not ready for prime time — You hope you can work out the bugs before customers notice. You slash prices to combat a temporary downturn. —

Discount 105

Discount Price Mass Marketing Reputation 105

Harvard Business Review

APRIL 15, 2014

By now, the idea that organizations must adapt in order to maintain both relevance and market share in a rapidly changing world is so ingrained that it’s been reduced to pithy sayings. If you bounce from one strategy (say, low prices) to another (full service) and back again, people won’t know what you stand for. What is the cost?

Disruptive Innovation 10

Disruptive Innovation Mass Marketing Fashion Porter 10

Harvard Business Review

AUGUST 2, 2016

In a group photograph, 30 CEOs with a combined market capitalization of $2.5 It is true that Kalanick consistently called China the most important market for Uber. Uber truly wanted to succeed in its fastest-growing market, one where taxi drivers outnumber their U.S. trillion smiled for the camera alongside the Chinese leader.

Marketing 8

Marketing CEO Mass Marketing Price 8

Harvard Business Review

MAY 31, 2011

companies produce the batteries required for price-competitive electric vehicles that can truly shift the market? The company appeared at this year's International Auto Show in Detroit with a mid-sized hybrid car that, at under $30,000, has better fuel efficiency than any other such product in the world. BYD of China can.

Incubator 14

Incubator Business Model Mass Marketing Globalization 14

Harvard Business Review

DECEMBER 19, 2011

Retail store asset productivity has been in decline since the recession of 2007 and we believe that this trend will accelerate over the coming years. For mass market retailers who understand this and react quickly, this upheaval is survivable. Sensory experience. Assistance.

ROIC 12

ROIC Retail Mass Marketing Price 12

Harvard Business Review

MAY 3, 2011

They have an idea for a vocal "warm-up" program and intend to develop and market computer programs and videos to effectively coach aspiring performers. Of course, they didn't have the product to sell — that would come after they had some funding — but they did have their own complementary talents as vocal teachers.

Retail 13

Retail Discount Mass Marketing Download 13

Harvard Business Review

JANUARY 11, 2017

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. People look at brands and ask what they do for the world.

Supply Chain 8

Supply Chain Payback Period Brand Energy 8

Harvard Business Review

JANUARY 3, 2013

Avis has taken an interesting (and bold) step by acquiring Zipcar, absorbing an innovative but struggling competitor at what is likely to be seen as a bargain price while acquiring a small but desirable customer base and gaining a foothold in the rapidly growing world of collaborative consumption.

Disaggregation 9

Disaggregation Hammer Mass Marketing Gordon 9

Harvard Business Review

JUNE 1, 2011

The story has a happy ending, though, at least for readers: Dickens went on to keep writing at an alarmingly productive rate, leaving us with some of the most compelling stories of the nineteenth century.). No, not World War II, but rather the introduction of the first mass market paperback. Shock absorbed. And, they were cheap.

Levitt 14

Levitt Mass Marketing Simon eBook 14

Harvard Business Review

NOVEMBER 4, 2011

Seeing a potential revenue stream to fund more research robot development, the team set up a company, BeatBots , to make a very pared-down version with the same look and feel available to the consumer market. When his team did that, he says they narrowed things down to 15 very viable product ideas.

Mass Marketing 9

Mass Marketing CEO Technology Conference 9

Harvard Business Review

FEBRUARY 14, 2012

It's not to create more jargon, it's to emphasize a point: that social is more than the stuff the marketing team deals with. Fifteen years ago, The Cluetrain Manifesto taught us that markets are conversations and that was a great starting point. Mass markets were a convenient fiction created by mass media.

Banking 16

Banking Business Model Supply Chain Mass Marketing 16

Harvard Business Review

MAY 9, 2016

In an era of high-stakes innovation, there is no clearer illustration of how to develop new products the right way (and the wrong way) than a tale of two car companies. How Porsche got the product right. That was heartening to the company’s executives and product designers. How Fiat Chrysler got the product wrong.

Productivity 8

Productivity Products Development Sports 8

Harvard Business Review

JUNE 15, 2017

Like its American compatriot Ford Motor Company , GM’s market share in India has always been in the single digits, but recently Ford has reported rising monthly sales of 36% in India. 1 — Consistent Leadership Over Time Matters in This Market. Unlike Bentley or Rolls-Royce, GM is a mass-market car company in the U.S.

CEO 10

CEO Long-term Short-term Mass Marketing 10

Harvard Business Review

MARCH 16, 2016

auto distribution system, summed up the car buyer’s challenge well : “The automobile…is a highly complex mechanical product. And yet because buyers can access prices, reviews, and other information via online searches, their attitudes toward negotiations, pricing, online engagement, and sales reps are changing.

Price 8

Price Automotive Mass Marketing Industry 8

Harvard Business Review

JUNE 27, 2014

The media-generated image of passive beneficiaries of international charity and financial aid is now giving way to one of active customers voicing their opinions on product performance, service quality, and advertising. This shift will play out most obviously in marketing communications and advertising.

Marketing 9

Marketing Mass Marketing Retail Market Segmentation 9

Harvard Business Review

FEBRUARY 7, 2018

Of the many contributions Jack Welch has made to business wisdom, one of his most famous was “Be #1 or #2 in every market.” General Mills actually grew from #2 to #1 in market share the last few years. Being number one in a declining market isn’t a great place to be. steven moore for hbr.

Strategy 12

Strategy Mass Marketing Business Model Brand 12