Marketing Mauborgne Operations Review 
Harvard Business Review
JANUARY 29, 2013
Or actually, maybe strategy is really about finding blue oceans — markets that come into existence as a company defines them. Chan Kim and Renée Mauborgne , and it certainly sounds like what Apple has been up to. That's the path to riches described by W. Now the competitive sea is getting more crowded, especially for iPhone.
Harvard Business Review
FEBRUARY 5, 2015
Unlike marketing, manufacturing, human resources, and other functions, a good strategy should cover the entire activity system of an organization. A marketing department, for example, may focus on the value proposition and pay insufficient heed to the other two propositions. The Profit Proposition.
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