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Closing the Gap Between Blue Ocean Strategy and Execution

Harvard Business Review

Lastly, Comic Relief donates 100 percent of all funds raised with its golden pound promise that it spends none of the funds on its own overhead or operating costs, as the average UK charity does. How does Comic Relief raise such extraordinary sums and support its operations while maintaining the golden pound promise? Excerpted from.

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Apple Versus the Strategy Professors

Harvard Business Review

Chan Kim and RenĂ©e Mauborgne , and it certainly sounds like what Apple has been up to. Apple still has an edge, in that it built that sea — "so powerful is blue ocean strategy," Chan and Mauborgne write, "that a blue ocean strategic move can create brand equity that lasts for decades." That's the path to riches described by W.