Thin Difference

JUNE 29, 2019

The ROI of learning is clear when you realize that companies who invest in recurrent, intentional employee training yield 24 percent more of a profit margin than companies who overlook this resource, according to the Association for Talent Development. How will you talk about it in marketing?

Education 92

Education Seminar How To Handbook 92

N2Growth Blog

JUNE 11, 2010

I’m going to tell you the cold hard truth about social media…what you need to know that most people won’t tell you. While anyone can have a social media presence, not everyone possesses social media influence. It’s clear to those in the know that social media is a universe of the haves and have nots.

Media 407

Media Influence Blog Real Estate 407

HR Digest

OCTOBER 14, 2023

This recruiting metric calculates the speed of the hiring process and lets you know what the market looks like for the role. Filling a position might take longer due to the platform you use, the language used or the content of the description, ineligible candidate applications, the job market, scarcity of trained applicants for the role, etc.

Metrics 52

Metrics Diversity Review Cost 52

Strategy Driven

MAY 4, 2020

Outsourcing parts of the operation to companies rather than individuals can work wonders too. However, your existing clients can also be used to leverage success in the world of marketing. The ROIs gained from this technique are huge. Contractors offer a great solution too, particularly for temporary positions.

Outsourcing 68

Outsourcing ROI Entrepreneur Banking 68

Strategy Driven

NOVEMBER 25, 2019

Promoting your hotel to your target audience, increasing occupancy rates and online bookings, maximising your ROI and engaging with guests can often be an overwhelming task. This is where hotel marketing comes to the fore, because it includes a range of strategies that can be combined into one cohesive marketing campaign.

Hotels 67

Hotels Marketing Tips Audience 67

Strategy Driven

MARCH 21, 2019

Outsourcing parts of the operation to companies rather than individuals can work wonders too. However, your existing clients can also be used to leverage success in the world of marketing. The ROIs gained from this technique are huge. Contractors offer a great solution too, particularly for temporary positions.

Outsourcing 52

Outsourcing ROI Entrepreneur Banking 52

Harvard Business Review

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 11

Marketing Advertising Technology Content 11

Harvard Business Review

APRIL 6, 2017

In the traditional media industry, some outlets differentiate themselves through quality, but social media hasn’t gotten there yet — there is no “ New York Times of social media.” But Slack is generally aimed at the enterprise market and doesn’t specialize in intimate relationships.

Media 10

Media Quality Metrics Long-term 10

Strategy Driven

DECEMBER 29, 2010

I call this ‘managing yourself smart,’ and here are some guidelines to help navigate social media. Social Nation : How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business by Barry Libert It’s time to join Social Nation and prosper! Inspire and motivate.

Guidelines 62

Guidelines Management Media Newsletter 62

Harvard Business Review

JANUARY 23, 2013

I recently got back from the New Media Expo in Las Vegas. Scheduled before the massive annual CES gathering, it's a powwow for bloggers and other social media enthusiasts, early adopters who are quick to jump on board the next great thing. That doesn't mean doing less overall or abandoning new media.

Media 10

Media First-mover Advantage Early Adopters ROI 10

Strategy Driven

SEPTEMBER 25, 2019

Nowadays, and thanks to advances in technology, you can automate many tasks including marketing, lead nurturing, sales, daily operations and customer service among others. Marketing Automation. Businesses spend a huge amount of money marketing their products and services. Office Operations. Sales Automation.

Retail 10

Retail How To Follow-up Marketing 10

Strategy Driven

JUNE 15, 2020

Operating under tight budgets makes it almost impossible for startup owners to set aside a marketing budget. Often, the marketing gets the axe because startups are caught in a dire financial balancing act. In this post, you will learn that there’s no need to spend a fortune to effectively market your startup.

Budgeting 65

Budgeting Marketing Audience Marketing Strategy 65

Strategy Driven

MARCH 24, 2021

Now, however, these are some of the most prominent forces shaping digital marketing. These new trends make marketing more targeted than ever and allow you to connect on a much deeper level with your customers. There’s no doubt that the upheaval of 2020 helped accelerate some changes that the marketing world was already seeing.

Marketing 74

Marketing ROI Content Marketing Strategy 74

Strategy Driven

NOVEMBER 8, 2010

If you were to make a list of up-and-coming business trends, social media strategies would probably be near the top. Actually, scratch that “up-and-coming” part – social media is already here. Quite literally, it’s my job to be social media savvy.

Media 50

Media Follow-up Software Newsletter 50

HR Digest

MAY 14, 2024

Strategic Implementation : Apply strategies at various organizational levels to enhance human capital ROI. Strategic Importance of HCM in Business Growth Human Capital Management (HCM) is pivotal in fostering business growth through strategic workforce enhancement and operational efficiency.

Human Capital 52

Human Capital Management Technology Efficiency 52

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. To date, however, the reality of marketing analytics has fallen short of the promise.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

MARCH 29, 2012

But as more traditional businesses are being run on software and a larger component of a company's customer experience is being delivered online, everyone from marketing to general management needs to take notice. Marketers no longer live in an above-the-line world; instead, direct-response and pay-per-click advertising have entered the mix.

Technology 14

Technology Venture Capitalist CIO ROI 14

Harvard Business Review

JANUARY 28, 2015

If it’s all about the operations then you lose sight of the customer. Rather than measuring marketing KPIs or operations KPIs, focus instead on the more customer-oriented journey KPIs, such as lifetime margin. Once the drivers of the costs of the journey are understood, marketing can work with operations to address them.

COO 8

COO Planning Metrics Call Center 8

Harvard Business Review

OCTOBER 9, 2018

The list of actions companies take is well-developed and documented, and most large companies do the following: Slash energy use and emissions in operations. Engage employees, through awards and incentives, to innovate, find operational savings, and develop products that cut customers’ emissions as well. Embrace renewable energy.

Efficiency 12

Efficiency Supply Chain Energy Transportation 12

Harvard Business Review

DECEMBER 4, 2017

And that’s not just social media accounts; it’s bank accounts, retailer gift card accounts with cash and credit cards attached, airline loyalty accounts with years of accumulated frequent flyer points, and other accounts with real value. Instead, practical security is about tradeoffs and ROI. Certainly not.

ROI 9

ROI Long-term Banking System 9

Harvard Business Review

MARCH 31, 2011

Marketing groups like to think of themselves as technically savvy and feel a need to prove it. Today, the smartphone can also be used to achieve lower operational costs and potentially heighten customer satisfaction by giving consumers more control during the shopping experience. The gain side is overlooked.

Technology 13

Technology Cost Discount ROI 13

Harvard Business Review

SEPTEMBER 28, 2012

With the company's retail insights into the browsing, shopping, and purchasing behaviors of its customers, its views into entrepreneurial investment through its Web Services offering, and its Kindle and Fire media consumption devices, Amazon is extraordinarily well-positioned to strategically invest in explicit companies or particular sectors.

Hedge 15

Hedge Core Competence CFO ROI 15

N2Growth Blog

OCTOBER 6, 2010

Next was Charlene Li who spoke about two of my favorite topics – social media and leadership. She made a compelling case for leaders to adopt social media and gave numerous illustrations as to the many benefits for doing so. A few of her thoughts can be found below: Social Media is forcing us to redefine leadership.

Blog 360

Blog Brand Media Influence 360

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 11

P&L Banking Marketing Call Center 11

Harvard Business Review

OCTOBER 26, 2012

Research shows that personalization can deliver five to eight times the ROI on marketing spend and lift sales 10% or more. Focus on data that will help you achieve specific marketing goals. This connection helps marketers identify consumers on their own sites and others' and link sales to prior behaviors. Be systematic.

Retail 12

Retail Loyalty Customer Loyalty ROI 12

Strategy Driven

FEBRUARY 9, 2015

‘Return on Investment’ (ROI) in business is predicated on the ability of the company to deliver as promised in product, profit, and its accompanying service. It’s amazing to me that everyone measures ROI to the penny, and no one measures ROS (return on service) at all. The receptionist or telephone operator.

ROI 50

ROI Customer Loyalty Airlines Loyalty 50

Harvard Business Review

AUGUST 28, 2017

And AI success stories are becoming more numerous and diverse, from Amazon reaping operational efficiencies using its AI-powered Kiva warehouse robots, to GE keeping its industrial equipment running by leveraging AI for predictive maintenance. Investment in AI is growing and is increasingly coming from organizations outside the tech space.

Survey 12

Survey Execution First-mover Advantage Technology 12

Harvard Business Review

JANUARY 16, 2013

Google has built NFC into the Android operating system. The potential for a new model of mobile marketing is welcome news for brands struggling to find effective ways to engage consumers on mobile devices. Tap-based marketing solves these problems. Marshall McLuhan famously said that media are "extensions of man."

Download 8

Download Loyalty Objective Brand 8

Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

MARCH 31, 2016

” Our marketing team thus understood that trying to target a monolithic “ideal millennial” shopper exclusively would alienate a large portion of our loyal fans and inevitably miss the mark. Like many brands, Lilly Pulitzer wanted to better understand millennial shoppers.

Marketing 8

Marketing CRM Brand Retail 8

Strategy Driven

NOVEMBER 1, 2023

As market dynamics evolve and consumer preferences shift, businesses are constantly searching for new strategies to increase their earnings. Implementing a data-driven approach means analyzing market trends, consumer behavior, sales metrics, and other relevant data to make informed choices.

Tactics 111

Tactics Content Core Competence Marketing 111

Harvard Business Review

JUNE 8, 2018

I met the team at Vineyard Vines while doing research about data-driven marketing technologies for my book, Marketing, Interrupted , and was able to learn firsthand about the company’s beginnings, and what has made them so successful today. ” Of course, this type of real-time, one-to-one marketing is easier said than done.

Retail 8

Retail Apparel Engineering Audience 8

Harvard Business Review

MAY 30, 2017

After discussing Jacobi’s sales woes, Shani, suggested he try out Albert, Adgorithm’s AI-driven marketing platform. It works across digital channels, like Facebook and Google, to measure, and then autonomously optimize, the outcomes of marketing campaigns. Jacobi decided he’d give Albert a one-weekend audition.

ROI 14

ROI Tools Marketing CRM 14

Harvard Business Review

MAY 29, 2018

All this makes the early lessons from the Chariot venture worth heeding as it gains traction in the market. Here are five to learn from Ford thus far, about mobility services in particular, and more broadly, about how to deal with the uncertainty of new business models in new markets by testing and learning one’s way forward.

Business Model 8

Business Model Transportation ROI Metrics 8

Women on Business

MARCH 18, 2013

Guest Post by Elizabeth Dillon of Digital Marketing NOW (Learn more about Elizabeth at the end of this post). If not, you could be throwing away significant money on ineffective marketing initiatives. To maximize your marketing and, ultimately, your revenue, you must understand your customer’s lifetime value (CLV).

Efficiency 259

Efficiency PR ROI Loyalty 259

Strategy Driven

MARCH 28, 2016

A market that wants a great product (Product-Market Fit). A well formulated Go-To-Market Strategy. It took years for Apple to gain traction despite offering what critics consider to be a superior operating system. It began as a small direct sales operation, with no plan for national distribution. A great product.

Productivity 50

Productivity Products Marketing Strategy Budgeting 50