Skip Prichard

JANUARY 3, 2024

It’s a chance to reset, redefine goals, and introduce positive actions that can significantly impact your business, your team, and most importantly, yourself. Positive Actions for Your Business Revisit your business mission and values to ensure they align with your current vision. For leaders, this period holds unique promise.

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Positioning Long-term Delegation Seminar 91

The Horizons Tracker

JANUARY 30, 2022

Bar the occasional incident where the social media activity of companies blows up into a furor of negative publicity, it’s perhaps fair to say that most tweets and Facebook posts fly under the radar. The researchers used real-time data to assess the impact of social media activity on a firm’s stock price.

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Price Media Content Marketing 129

Lead Change Blog

MAY 11, 2017

When you are marketing a start-up, there are two fundamental truths. The second one is that if your product is crap, there is no amount or type of marketing that will gain you a mass audience. If you want your start-up marketing to be a success, you need to have both a great marketing strategy and a great product.

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In the CEO Afterlife

SEPTEMBER 19, 2011

Is Social Media an Excuse for Brand Positioning Laziness? by John • September 19, 2011 • Branding , Marketing , Strategy • 2 Comments. I retired from the CEO’s office in 1994 and from strategy and marketing consulting in 2008. Thanks to social media, I’m re-engaged. Not so fast!

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Strategy Driven

JULY 24, 2023

Are you ready to start marketing with content? Over 70 percent of marketers use content marketing – and with good reason. Content marketing is an effective way to reach your audience and promote your products and services. However, effective content marketing isn’t easy. You’re in good company.

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Strategy Driven

OCTOBER 12, 2021

Marketing strategies form a significant part of this so utilizing this to your advantage will be necessary if you want to remain on top of all of your business needs. There are a variety of business marketing strategies that you can use if you want to be business savvy and really boost your business profile. Email marketing.

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Strategy Driven

SEPTEMBER 22, 2021

Setting up and establishing your business is just one aspect of running a successful marketing campaign, when you are a business owner. With the help of the SEO experts they will endeavour to make a positive difference to your online presence. Prominent on Social Media. Excellent Customer Service.

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Strategy Driven

JUNE 15, 2021

Social media is not just something you use as an afterthought when it comes to your marketing strategy anymore. It has progressed from a novel concept to a necessity for marketers. Social media, more than any other new media marketing channel, has completely turned traditional marketing on its head.

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Strategy Driven

APRIL 7, 2020

Having a strong marketing strategy can make or break the successful launch of a business. Does your startup have the marketing blueprint it needs to make it in 2020? Follow these seven keys to marketing success and avoid mistakes. Do: Position Your Startup Correctly. The positioning statement is an internal document.

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Career Advancement

APRIL 1, 2019

“There is no advertisement as powerful as a positive reputation traveling fast.”. Nasir asks: I’ve heard that employers are checking social media more and more, to find out how professional their people really are. Joel answers: That’s an option, of course, but there’s no need to stay off social media. Brian Koslow~.

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HR Digest

MAY 6, 2023

Recruiting has become increasingly challenging in today’s job market. In this guide, we will cover the latest trends in recruiting and offer practical tips and strategies for HR professionals to attract and retain the best talent in today’s competitive job market. Here are some effective recruitment strategies: 1.

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Strategy Driven

DECEMBER 11, 2022

As a marketing manager, you have a lot of responsibilities on your plate. You are in charge of creating and executing marketing plans, overseeing campaigns, developing and managing budgets, and more. In this blog post, we will take an in-depth look at the many tasks that marketing managers are responsible for.

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N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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Creativity Business Objectives Marketing Trends 235

The Horizons Tracker

AUGUST 15, 2023

A recent study from the University of East Anglia has unveiled how Generation Z views online “personal brands” as a critical tool for gaining a competitive advantage in job markets. Job seekers today need to effectively communicate their talents to prospective employers.”

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Brand Marketing Self-aware Competitive Advantage 96

N2Growth Blog

APRIL 7, 2011

Nary a week passes where I don’t hear from a CEO who’s grappling with this social media conundrum: should I, or shouldn’t I? In today’s post I’ll share my thoughts on why it’s time to put a fork in the social media debate… Background/Disclaimer. The Truth (as I see it).

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Strategy Driven

JULY 11, 2021

Building an effective marketing strategy should be a priority for all business owners. Given its importance on the future of your business, it is very easy to overcomplicate your marketing efforts. This means that ads are only shown to members of your target market (age, city, hobbies, salary) and should remove wasted clicks.

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N2Growth Blog

OCTOBER 24, 2023

Finding the right leaders in an industry that demands excellence, strategic vision, and a deep understanding of financial markets can drive success and stay ahead of the competition. In a constantly evolving industry, these leaders can quickly adjust their strategies and approaches to meet changing market conditions.

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Finance Execution Leadership Long-term 411

Strategy Driven

AUGUST 20, 2021

Marketing is everywhere in modern life, and understanding it is crucial to entrepreneurial success. Everything you purchase has been advertised to you through strategic marketing, from the food you eat, to the furniture in your home, to your car, to the software you use daily! Let’s get going! Pillar #1: Product. Pillar #2: Place.

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Women on Business

FEBRUARY 20, 2013

banter, as well as any game-changing online marketing advice that might make all those minutes spent clicking and skimming, worth it business-wise. A little early morning web surfing on Monday led to one of my favorite online voices, Chris Brogan , who has a few things to say about his own waning relationship with social media.

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Strategy Driven

AUGUST 23, 2021

Running your own social media seems easy at first. Then things expand, time gets short and you need help – like a social media management company. Or can they make sure that the two of you can co-exist in this social media world? You love interacting with people and you want to showcase yourself. How is their spelling?

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Modern Servant Leader

MARCH 19, 2013

Social media changes the roles and responsibilities of traditional corporate roles and requires the creation of entirely new jobs. Below are the most obvious changes to traditional jobs and some of the key new positions created. Infographic: Social Media Jobs, Roles & Responsibilities. From push to pull. Public Relations.

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Media Public Relations Human Resources Quality 206

Strategy Driven

JULY 8, 2021

Email marketing is still one of the most effective ways of reaching new clients as well as convincing current clients to buy from you again. However, for your email marketing efforts to be successful you need to consider the following factors. Personalize. Before you send – TEST!

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Strategy Driven

JANUARY 8, 2021

Marketing is something of an art form, and its success often depends on the personnel involved and the toolkit that’s used. Your company might spend millions on a marketing campaign that doesn’t nearly reach your expected ROI. In this article we take a look at some of the marketing tools you need in 2021.

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Tools Marketing Software Advertising 116

In the CEO Afterlife

JULY 2, 2013

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game.

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Strategy Driven

FEBRUARY 5, 2021

SMS is now regarded as the marketing tool and perfect way to bridge the gap between the business and its consumers. Let’s look at some of the trends in SMS marketing and the probable changes they must bring to the lives of many. 2021 will notice certain trends in SMS marketing and they would be like the following.

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Trends Marketing B2B B2C 85

Strategy Driven

MAY 20, 2024

The rise of the internet and social media has given birth to a new and dynamic profession: the digital content creator. A digital content creator produces content for websites, blogs, social media, video-sharing sites, and more. This can take many forms: written articles, infographics, videos, podcasts, social media posts, and so on.

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Content Storytelling Audience Film 65

N2Growth Blog

NOVEMBER 17, 2010

In today’s post I’m going to explore responsibility as it relates to social media – the responsibility that comes with living in the real world vs. a perpetual state of virtual reality. As most of you know, I’m a big fan of social media.

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Media Blog Audience Ryan 419

N2Growth Blog

JUNE 11, 2010

I’m going to tell you the cold hard truth about social media…what you need to know that most people won’t tell you. While anyone can have a social media presence, not everyone possesses social media influence. It’s clear to those in the know that social media is a universe of the haves and have nots.

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Media Influence Blog Real Estate 407

Strategy Driven

JULY 21, 2020

Likewise, it has hit the business industry, bringing some tech-savvy innovations, especially for the marketing department. In today’s tech-savvy world, escaping the advantages of digital marketing is impossible. Surprisingly, the new decade brings a whole bunch of new competitive marketing strategies. Have a look below.

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Strategy Driven

NOVEMBER 10, 2020

The subject of affiliate marketing continues to attract global attention as the internet space opens. Brands looking to grow their market reach and grow their profit margins also partner with bloggers and other online experts to push their products. What is Affiliate Marketing? SEO steps to affiliate marketing.

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Affiliate Marketing Marketing Strategy Brand 123

In the CEO Afterlife

APRIL 13, 2016

When I was in brand management, social media did not exist. Let me explain – any marketer can play the social media game and do it well with a concept that resonates. Herein lies the myth of social media marketing. 1: Clear Brand Positioning. A message from a marketer doesn’t have to mean that at all.

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Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

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Rich Gee Group

MAY 3, 2023

Get ready to unlock the power of word-of-mouth marketing and take your business to new heights! Keep an eye out for those who frequently engage with your brand, whether it's through social media, reviews, or testimonials. When clients feel heard and cared for, they're more likely to share their positive experiences with others.

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Brand Word of Mouth Marketing Loyalty Merchandising 195

Let's Grow Leaders

JUNE 12, 2015

Although many companies caution workers about using social media, utilizing sites like Twitter and LinkedIn can go a long way in positioning you within your own company and as a leader in your industry. Obviously you need to be smart about how you use social media. This is a guest post by LGL Community member Scott Huntington.

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Rich Gee Group

JANUARY 12, 2011

home about rich our team news our fans services executive coach business coach speaking inspire media knowledge books affiliates contact Rich Gee Group 203.500.2421 The Most Inspirational Social Media I’ve Ever Seen. I know this will go viral (259,000 views since Sunday). Bravo NASA! SIMPLE AND POWERFUL. Unported License.

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Media Licensing Ethics Video 362

N2Growth Blog

NOVEMBER 4, 2010

Those of you familiar with this blog know that I’m generally a strong marketing advocate. That said, my typical pro-marketing position assumes that certain key fundamentals are in place to insure that the lunatics don’t somehow become in charge of the asylum.

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Strategy Driven

NOVEMBER 17, 2020

As the winter months start to set in, now is the time to start thinking about your new marketing strategies going into the new year. You could well be feeling a sense of despair about the vast unknown of the future, but any marketing expert will tell you that the essence of their job is learning how to handle the unexpected.

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