Marketing Operations Strategic Fit Technology 
Harvard Business Review
JUNE 8, 2015
Pharmaceutical companies, buffeted by regulatory changes, new drug technologies that alter entry barriers and competition, price pressures, and an estimated 300,000 job cuts since 2000, seem to fit the popular narrative of large organizations unable to deal with disruptive forces.
Harvard Business Review
NOVEMBER 17, 2015
Becton Dickinson , a global medical technology company, has made its purpose helping all people live healthier lives. Whole Foods Market’s purpose is to promote healthier eating. A few decisions and behaviors by top management or leaders of key businesses or operating units can undermine decades of culture building.
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