Harvard Business Review

JUNE 22, 2015

Marketers often have to make the call on whether a certain marketing investment is worth the cost. Can you justify the price tag of the ad you want to buy or the marketing campaign you’re hoping to launch next quarter? Revenue is the unit quantity sold multiplied by the selling price per unit.

Payback Period 8

Payback Period Fixed Costs Analysis Price 8

Harvard Business Review

JANUARY 11, 2017

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. People look at brands and ask what they do for the world.

Supply Chain 8

Supply Chain Payback Period Brand Energy 8

Harvard Business Review

JUNE 26, 2013

The largest, glaring gap in the speech was any mention of a price on carbon, by far the most effective action we can take to tackle climate change. Still, if you''re dependent on coal-powered energy — or your value chain is — it''s time to rethink your energy strategy and reconsider the payback periods on clean energy investments.

Payback Period 8

Payback Period Energy Politics Efficiency 8

Harvard Business Review

NOVEMBER 24, 2015

Utility bills in major markets have been consistently increasing faster than inflation and are forecasted to continue to do so. In our experience, well-designed retrofits can deliver 20%-50% energy savings with fast payback periods. We believe that this view is quickly becoming obsolete.

Management 8

Management Payback Period Energy Supply Chain 8