Harvard Business Review

NOVEMBER 8, 2018

She asks an analyst on her team to do an online search for information. Then, just days after receiving the quote, the manager gets an unsolicited email from the software company’s marketing team offering a better deal. Amazon’s analytics use data to make inferences about what products each customer might buy.

Marketing 10

Marketing Team Software Pharmaceuticals 10

Strategy Driven

APRIL 3, 2014

Crafting and writing a branded healthcare executive resume, that differs from the traditional medical resume, can make a significant difference in your executive job search results and improve the opportunities to land that next-level position in pharmaceutical, biotech and medical device industries. You must appeal to all of these audiences.

Tactics 51

Tactics Execution Pharmaceuticals Human Capital 51

Lead on Purpose

SEPTEMBER 8, 2009

And I can assure you that the advice I share with you today has stood the test of time… It helped me inspire my Weatherchem team to create the original Flapper® dispensing closure. Filed under: Integrity , Leadership , Purpose , Team Building , Trust Tagged: | Albert J.

Committee 140

Committee Automotive Ethics Productivity 140

Tanveer Naseer

MARCH 10, 2015

For example, they might say, “We’re a bank,” or “We make office furniture,” or “We’re in the pharmaceutical business.” Most senior executives respond to this question by describing what the company is or what it does. This is quite understandable. It’s the most simple and straightforward reply to the question. This is the essential point.

How To 100

How To Retail Core Competence Innovation 100

N2Growth Blog

FEBRUARY 4, 2015

Here is the rub and the reason why adopting this principle is so critical: in our experience, the priority initiatives turn out to be on new product, service, customer, and technology initiatives accompanied by an assumption that the organization has the capabilities to execute them. Engineered to Win.

Process 150

Process Agility Competitive Advantage Strategy 150

Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact. Inside Intel.

Finance 13

Finance Marketing P&L ROI 13

Harvard Business Review

MAY 7, 2015

The model used advanced analytics to make specific recommendations about which products and services to offer to each customer based on analysis of past purchases within that account, as well as purchases in other accounts with a similar profile (i.e. This information improved marketing campaign targeting, as well as sales force targeting.

Trends 8

Trends Technology Pharmaceuticals Team 8

Harvard Business Review

DECEMBER 23, 2016

When partners in an alliance come into conflict, it can be just what is needed to produce a technically and commercially successful product. ” This idea that disagreement and conflict between groups can be productive is not new. We see similar findings in research looking at individual work teams.

Productivity 8

Productivity Products Survey Strategic Fit 8

Harvard Business Review

FEBRUARY 17, 2011

Venture capitalists are increasingly interested in emerging markets, and in working with local funds based in those markets (despite the fact that reverse innovation in venture capital seems counterintuitive). In contrast, emerging-market VCs such as Nadathur Holdings (established in 2000 by N.S.

Marketing 15

Marketing Venture Capitalist Biotechnology IPO 15

Great Leadership By Dan

OCTOBER 1, 2020

seeks to make profits, but their primary actions are designed to increase their influence, their market share, their breadth. ? I’m as culpable as any other Microsoft product user for helping them extend their power.) I’m as culpable as any other Microsoft product user for helping them extend their power.)

Blanchard 195

Blanchard Pharmaceuticals Consultative Retail 195

Harvard Business Review

JUNE 13, 2016

No matter how you look at it, there have been terrible, unintended outcomes from the introduction and marketing of next-generation prescription opioids. Since 1999, three years after OxyContin was unveiled by Purdue Pharmaceuticals, the rate of drug overdoses in the U.S. And what can we learn from it?

Incentives 8

Incentives Pharmaceuticals Crisis P&L 8

Harvard Business Review

JULY 28, 2015

Avoid generic terms such as results-driven , proven track record , excellent communication skills , team player. Lead global marketing and commercial operations teams with P&Ls up to $2B.” Consistently exceed revenue targets—even when battling Facebook and other relentless competitors in crowded markets.”

Pharmaceuticals 8

Pharmaceuticals Retail Long-term Industry 8

Harvard Business Review

AUGUST 14, 2018

Many leading American digital firms, including Google, Amazon, eBay, and Uber, have successfully expanded internationally by introducing their products, services, and platforms in other countries. However, they have all failed in China, the world’s largest digital market. market on China. market on China.

Competitive Advantage 11

Competitive Advantage Business Model Technology Marketing 11

Harvard Business Review

SEPTEMBER 12, 2012

The study assembles considerable evidence about the hidden business model of major pharmaceutical companies: to devote most of their research budget to developing hundreds of drugs that provide few if any advantages over existing drugs and then market them heavily to doctors and patients. But why not?

Business Model 15

Business Model Company Pharmaceuticals Price 15

Harvard Business Review

NOVEMBER 30, 2017

A few outlier industries (notably pharmaceuticals, medical devices, and computers) prop up the sector’s aggregate performance; most others have experienced flat growth or outright declines in real GDP over the past two decades. It’s clear why pain in the domestic supplier base matters from a policy perspective.

Supply Chain 8

Supply Chain McKinsey Incentives Bottom-up 8

Harvard Business Review

SEPTEMBER 21, 2015

Terry, a highly regarded marketing associate in a pharmaceutical firm, had just been asked to lead a marketing team. They just weren’t putting together a high-quality product. Not long ago, I worked with a client who was stepping into management for the first time.

Management 8

Management Pharmaceuticals Learning-by-Doing Marketing 8

Harvard Business Review

SEPTEMBER 23, 2014

Take the case of Janssen, the pharmaceuticals arm of Johnson & Johnson, which created a breakthrough innovative program called Immersion. As part of this effort, they discovered that the majority of employees who were advising Janssen on emerging markets had never set foot in those countries. But it does happen.

Innovation 11

Innovation P&L Short-term Company 11

Harvard Business Review

FEBRUARY 16, 2017

Most businesses wouldn’t survive without driving demand for their products or services, either through marketing and advertising or through involving users so deeply in the design of the product that word of mouth spurs adoption. Develop and fund a sales and marketing capability from the outset. A team of U.S.

Innovation 9

Innovation Rogers NGO Participative 9

Harvard Business Review

MARCH 31, 2016

” In the article, a marketing expert explains why societal shifts would render the door-to-door salesman obsolete. Buyers usually first became aware of new products when a traveling salesman showed up at the door. Today, buyers increasingly use the web to evaluate purchase options in both B2C and B2B markets.

B2B 8

B2B B2C Uncertainty Forrester 8

Harvard Business Review

SEPTEMBER 4, 2017

You and Your Team Series. Confronted with intense levels of stress amidst turbulent change or the headwinds of a harsh market, leaders’ fuses get short. During an onslaught of major change, sources of irritation can often be circumstances outside anyone’s control, like changing regulatory requirements or a market slow down.

Supply Chain 15

Supply Chain Self-aware Loyalty Stress 15

Harvard Business Review

OCTOBER 8, 2013

They might even convince you that spending this extra cash on the newest tablet on the market, or Daft Punk’s next album, will motivate them to work “harder, better, faster, stronger.”. Individual rewards—ranging from pay-per-performance to bonuses—have been shown to be detrimental to employee morale and productivity.

Norton 12

Norton Morale Pharmaceuticals Banking 12

Harvard Business Review

JUNE 16, 2016

In July 2015, Novartis launched its new heart failure drug, Entresto, which Forbes in 2014 predicted would be a blockbuster — with expected sales of $10 billion annually — as the potential market in the US exceeds 5 million people with a heart failure condition. The failure stemmed from resistance in the U.S.

Planning 8

Planning Competitive Intelligence Pharmaceuticals Brand 8

The Practical Leader

APRIL 6, 2022

And don’t delegate purpose to marketing. ” Pharmaceutical company: “ Preserving and improving human life.” Effective leaders rally people throughout their organizations or teams, customers, suppliers, strategic partners, shareholders, and anyone else that can help around a cause.

Mintzberg 111

Mintzberg Pharmaceuticals Energy McKinsey 111

Harvard Business Review

SEPTEMBER 13, 2011

Here are some common examples: When pharmaceutical companies announce that a new drug has been "approved," they are actually saying that their researchers made some breakthrough discoveries as far back as fifteen years ago. She also found that some sales teams were able to hit their numbers despite these factors.

Short-term 14

Short-term Pharmaceuticals Long-term Maturity 14

Harvard Business Review

NOVEMBER 27, 2013

Recent events have seen a rash of the departures from large corporates: Steve Ballmer from MicroSoft, Jeremy Levin from Teva Pharmaceutical, and Thorsten Heins from Blackberry. Donald Hambrick, a guru on CEOs and top teams, argues that long-tenured CEOs tend to grow “stale in the saddle”, ceasing to make adaptive changes.

CEO 13

CEO Long-term Welch Pharmaceuticals 13

Harvard Business Review

JANUARY 25, 2012

Because I figured out how to embrace networking I found myself in the plum role of leading one of the highest visibility company teams as a new marketing manager at the age of 26, and representing the company at a United Nations conference in Geneva. This pre-introduction leads to a more relaxed and productive in-person connection.

Pharmaceuticals 19

Pharmaceuticals Conference Learning-by-Doing Strategic Planning 19

Harvard Business Review

MARCH 6, 2015

Apple has a similar split , with 60% of its 2014 fourth-quarter revenue accounted for by international markets. American companies with strong performance in international markets frequently have a founder or a prominent executive on their team who is either from a foreign country or is a first-generation American.

Company 8

Company Globalization Software Wireless 8

Harvard Business Review

APRIL 19, 2016

Imagine the changes afoot in the pharmaceutical, medical device, automotive, and consumer electronics industries. For example, printing products on demand would significantly reduce the U.S. What happens, for example, if the value of a product’s underlying intellectual property overtakes its production value?

Supply Chain 8

Supply Chain Execution Analysis Technology 8

Harvard Business Review

JULY 7, 2011

It's amazing how much one troubled employee can undermine a department's productivity. Otherwise positive and productive team members begin to dread coming to work, and the group's best thinking gets siphoned off the company's mission as everyone scrambles to stay out of the bully's crosshairs.

Rogers 14

Rogers Morale Long-term Pharmaceuticals 14

Harvard Business Review

MAY 1, 2013

While currently crippled by inadequate infrastructure in many countries, low- and middle-income countries will be the fastest-growing markets for pharmaceuticals and medical devices over the next decade. What can the health care industry do to help fight disease, while still maintaining its commitments to shareholders? Redefine ROI.

Health Care 8

Health Care ROI NGO Long-term 8

Harvard Business Review

MAY 31, 2018

The pharmaceutical company Valeant raised the price of Cuprimine — invented in 1956 and used to treat Wilson’s disease, a rare condition in which the body cannot process copper — from about $500 to about $24,000 for a 30-day supply, causing outrage from consumers.

CEO 8

CEO Short-term Long-term McKinsey 8

Harvard Business Review

NOVEMBER 9, 2011

That's what we found when we studied the top management teams of companies in Europe over the past three years. In several industries, such as consumer goods, financial services, industrial products, and logistics, COOs usually had backgrounds in either managing operations or information technology departments.

COO 12

COO Sample Telecommunications Automotive 12

Harvard Business Review

MAY 7, 2015

But how do you know how much your product or service is worth to a customer? To better understand this key marketing concept, I talked with Jill Avery, a senior lecturer at Harvard Business School and an author of HBR’s Go To Market Tools. They need to understand the EVC for each rival product in the marketplace.

Price 8

Price Venture Capitalist Incentives Cost 8

Harvard Business Review

MARCH 2, 2011

Some tentative conclusions: There is not much of a market for stand-alone strategy studies any more. McKinsey teams are beavering away in places like the United Arab Emirates and the 'Stans — Turkmenistan, say, or Tajikistan — but they're as likely to be doing operations projects as pure strategy work.

Consultative 15

Consultative Strategy McKinsey Porter 15

Harvard Business Review

FEBRUARY 24, 2015

The first category is exogenous factors over which the business has little control: the growth of the markets into which it sells; the competitive intensity and thus the average profitability of the industry in which it operates; or the fragmentation of its industry and thus the scope for a growth-by-acquisition approach.

Chemicals 8

Chemicals How To Kahneman Reputation 8

Harvard Business Review

JANUARY 5, 2018

The chief marketing officers at consumer products companies, the heads of design at luxury apparel companies, and the heads of logistics at large retailers are cases in point. These are jobs in R&D, technology, and other areas vital to a firm’s strategic direction, product development, and process efficiency.

McKinsey 8

McKinsey Human Resources Reputation Brand 8

Harvard Business Review

JANUARY 8, 2013

arm of pharmaceuticals manufacturer Boehringer Ingelheim (BIPI). He emailed Christopher Tan, a marketer with an interest in mobile technologies and experience building applications, and within 36 hours, they had come up with a prototype. But, as we all know, bridging interdepartmental chasms is far easier said than done.

Company 9

Company Pharmaceuticals Health Care Participative 9