Women on Business

JANUARY 10, 2011

In organizations, for example, when we have researched workplace leadership styles, women tend to excel in listening, empathizing and sharing information, while men often stand out in short-term decision making, direct communication and curbing their emotions.

Press Release 165

Press Release Discount PR Sports 165

Mills Scofield

FEBRUARY 8, 2013

Often considered the “Mother of Cause Marketing”, Ms. Cone proclaimed in 2010 that “cause marketing as we know it is dead” “Slapping a ribbon” on a product, website, or advertisement was now perceived as inauthentic. After that, we have a long list of tasks, administrative and marketing, ahead of us.

Ryan 130

Ryan PR Project B2B 130

Women on Business

JANUARY 14, 2011

This we believed to be particularly true in terms of the sorts of brands that we were going to be offering. It was going to be, what Katie terms, ‘a revolving closet for every woman in America.’ That was all that we had in mind as we started off on this. We are still waiting to see how it will all pan out.

Fashion 124

Fashion Press Release Discount PR 124

Women on Business

DECEMBER 24, 2010

This is a change from the 2010 law which based taxation of inherited assets on their original cost basis, instead of their current fair market value. So at least in the short term, we have a solution to the estate tax dilemma. The Bush law did allow a $1.3

Press Release 202

Press Release Discount PR Magazine 202

N2Growth Blog

MARCH 31, 2010

I actually prefer to play to the middle in that I am neither understated nor overstated, but I am comfortable with who I am and my approach to the market. I believe that first impressions do matter but just in the short time. Thanks for highlighting that thought in your comment. Thanks again for stopping by Alvan.

Blog 375

Blog Gordon Brand Media 375

Strategy Driven

JULY 15, 2016

Writing, speaking, negotiating, tweeting, or marketing requires excellent communication skills and is a tremendous asset to any company. Every corporation needs content writers, social media professionals, and skilled PR people. Think in these terms when you’re in an interview, and you’ll capture the attention of the employer.

Emotional Intelligence 50

Emotional Intelligence Diversity Long-term Letter 50

N2Growth Blog

APRIL 2, 2010

Blogging since 2002, being actively involved in digital marketing since the early 90′s, and being online since the days of the ARPANET I have a bit of history with most things digital. Successful businesses adapt to market innovations and thrive, while those that fail to make iterative leaps fall by the wayside.

Media 382

Media Blog Tools Influence 382

Strategy Driven

JANUARY 7, 2011

Headquartered in Atlanta, Georgia, Everspark Interactive was founded in June 2009 by internationally-known Search Engine Optimization (SEO) expert, Jason Hennessey and 20-year marketing veteran, Chris Watson. Call to Action – Think of each video as it’s own marketing / pr / advertising campaign. Juliano Howard T. Dickens Jr.

Video 50

Video Marketing Mix Press Release Engineering 50

Women on Business

JANUARY 24, 2011

For long-term relationship-building, be sure that your values and those of your clients mesh. Pitches MUST be short, which is more time-consuming than presenting long ones. Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. Don’t be timid.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

JANUARY 24, 2012

Type one represents what marketers call "push." Push marketing uses advertising (billboards, spam, direct mailings, banners, cold calls, and similar techniques) to hunt for the customer. In contrast, pull marketing bets on product quality and its ability to create awareness and eventually a brand that will lure and keep customers.

PR 14

PR Long-term Metrics Short-term 14

Harvard Business Review

APRIL 13, 2016

Whether we like it or not, markets are reshaping our lives. Here’s how leaders can manage these tensions and set up their micromarkets for long-term success. Make it a market, not just a marketplace. Market places are platforms where buyers can display and list their offerings, much like a bazaar.

Management 8

Management Short-term Price Long-term 8

Harvard Business Review

JULY 25, 2014

Clean Up Your Subcontracts 4 Tips for Business to Ensure Ethical, Slavery-Free Supply Chains The Guardian It may not seem like a topic for a listicle, but this quick rundown of what businesses need to keep in mind to avoid exploiting vulnerable people – and becoming embroiled in often well-deserved PR nightmares — is entirely useful.

Supply Chain 14

Supply Chain Short-term PR Engineering 14

Harvard Business Review

JULY 31, 2012

This is why we are so familiar with this PR-fueled refrain in business news: "[Company X] today announced that it will be [reorganizing/consolidating/streamlining] in order to better serve its customers. Market forces can change quickly or strategic bets may not pay off, which will force managers to shift strategies or redeploy resources.

Cost 12

Cost PR Short-term Long-term 12

Harvard Business Review

JANUARY 19, 2011

The hybrid Prius was a legitimate business home run (2 million sold), and it helped both differentiate Toyota's brand as the market innovator and propel Toyota to unprecedented profits. Buried beneath the pizzaz of high-profile PR announcements, Ford has developed what appears to be a broad, well-thought-out sustainability strategy.

Strategy 15

Strategy PPM Long-term Short-term 15

Harvard Business Review

JANUARY 25, 2012

The new ideology would not see markets as an end in themselves; instead, it would value global trade and investment to the extent that they contributed to a flourishing middle class, not just to greater aggregate national wealth. This battle about corporate purpose parallels the bigger societal battle that Fukuyama is writing about.

Consultative 14

Consultative Porter Management Press Release 14

Harvard Business Review

APRIL 26, 2011

Michael Porter and Mark Kramer's article in January's HBR tries to advance our world's shared values by arguing that doing right is the best long-term business strategy. They would also see that generous and effective employee health programs result in healthier profits long-term. But how about where it's not so clearly win-win?

Porter 14

Porter Morale Supply Chain Long-term 14

Harvard Business Review

APRIL 22, 2011

Mini-crises in Bosnia, Bolivia, Tunisia, Pakistan, India, and Nicaragua over the last few years didn't slow the PR, nor did a chorus of insiders raising concerns about multiple borrowing, client over-indebtedness and loan officer misbehavior. There are major costs in the short term too.

Microfinance 15

Microfinance Entrepreneur Crisis Short-term 15

Frank Sonnenberg Online

JUNE 4, 2019

For that reason, whether you serve as a full-time or a contract employee, it’s critical to build your personal brand to remain marketable. Is Personal Branding Simply a PR Activity, or…? If you think personal branding is entirely a marketing and public relations activity, you’ve got it all wrong. Wait a minute!

Brand 83

Brand Reputation Morale PR 83

Harvard Business Review

JULY 9, 2012

The latest Euro crisis summit was different from the 19 others that preceded it in one very important respect: The PR department of the EU played this one very well. And market participants were initially thrilled. And yet hopes are now slowly deflating once again, even as the Eurogroup works out the final details.

GDP 13

GDP Banking Bond Real Estate 13

Harvard Business Review

SEPTEMBER 24, 2015

A 2014 IMF study illustrates that extreme inequality is self-defeating as it slows down economic growth and insights from behavioral economics show that it damages employee morale and productivity, while large executive bonuses have presented PR nightmares for the companies that award them. isn’t one of those markets.

Case Study 8

Case Study ESOP Incentives Long-term 8

Leading Blog

JANUARY 26, 2018

He offers 12 quotes from each followed by short explanations to provide clarity and context. The mistake is to launch it and get PR people involved. Rich Barton: “It’s much more powerful long-term to make up a new word than it is to use a literal word. Rich Barton: “Ideas are cheap. Execution is dear.

Entrepreneur 165

Entrepreneur Altman Venture Capitalist Ries 165

Harvard Business Review

SEPTEMBER 24, 2014

You probably reach for your firefighter’s hat to extinguish the short-term problem. The problem is, this instinct crowds out longer term, innovative thinking. This seems basic, but often people just don’t know the precise answer or haven’t thought in these simple terms. Which do you respond to first?

Budgeting 9

Budgeting Innovation Disruptive Innovation Six Sigma 9

Harvard Business Review

MARCH 11, 2015

Whether it’s a shifting industry or a PR emergency, they’re expected to make decisions even in extremely uncertain circumstances. Netflix has used the uncertainty of changing market conditions to explore options that may have once seemed unthinkable. The best leaders know how to keep moving forward in ambiguous situations.

Uncertainty 8

Uncertainty Short-term PR Content 8

Harvard Business Review

NOVEMBER 23, 2012

This term comes from The World Database of Innovation, a collaboration between my company, Innovators International, and the CTOs of our member companies. Sisodia , he states that mission-led businesses outperform the market by an astounding 9:1 ratio (that's innovation by any measure at 1111%). In a study by Dr. Rajendra S.

Core Competence 8

Core Competence Prahalad Hamel Innovation 8

Harvard Business Review

DECEMBER 8, 2017

After you’ve been fired, getting back into the job market can be difficult. Doing so helps you “figure out how big a problem you’re facing” and what you’ll need to overcome in the job market, says Lees. ” Keep it short and upbeat. Klaus Vedfelt/Getty Images. What the Experts Say.

How To 8

How To Letter Learning-by-Doing PR 8

Harvard Business Review

NOVEMBER 28, 2017

One of your executives comes to you with a proposal: she wants to lower the quality of service at the restaurants, reduce product safety standards, use deceptive marketing practices, lower employee pay, and adopt worse environmental practices. Why do anti-profit beliefs persist in a market society? But these effects were limited.

Company 8

Company Short-term Long-term Price 8

Harvard Business Review

JUNE 12, 2018

The pervasive adoption of mobile devices has driven an explosion of contextual user information, including geolocation data, which has become a valuable resource for marketers. However, a lack of technical skill sets among marketers has made it difficult for them to use this data (when they have access to it) effectively.

Short-term 8

Short-term Brand Long-term Media 8

Women on Business

MARCH 18, 2013

Guest Post by Elizabeth Dillon of Digital Marketing NOW (Learn more about Elizabeth at the end of this post). If not, you could be throwing away significant money on ineffective marketing initiatives. To maximize your marketing and, ultimately, your revenue, you must understand your customer’s lifetime value (CLV).

Efficiency 259

Efficiency PR ROI Loyalty 259

Harvard Business Review

MARCH 15, 2012

I saw mentions of Goldman's charitable activities Wednesday, but not a single defense of it (other than from Goldman's PR department ) as a company that puts clients first. But he was long-term self-interested. That's probably especially true in a pay environment where the rewards to long-term loyalty to the organization are low.

Hedge 12

Hedge Long-term Banking Short-term 12

Strategy Driven

MARCH 28, 2016

A market that wants a great product (Product-Market Fit). A well formulated Go-To-Market Strategy. As for distribution, “smart marketing” can turn faulty launch distribution planning into buzz-worthy spin and drive more sales. Go-To Market Strategy is, in essence, the launch. A great product. All of the above.

Productivity 50

Productivity Products Marketing Strategy Budgeting 50