Nathan Magnuson

AUGUST 15, 2016

In the 16th century, political consultant (for lack of a better term) Niccolò Machiavelli’s works were published in the controversial manuscript The Prince – which is still in print today. PR is a constant priority. Machiavelli theorized that, “It’s best to be loved as well as feared. Despise favoritism.

Servant Leader 120

Servant Leader How To Politics Loyalty 120

Coaching Tip

OCTOBER 12, 2012

It's a powerful driver for your marketing and crucial to the long-term success of your business. You need to develop a short list of words that accurately reflect who you are and what you do. It takes time to develop an authentic, integrated, and memorable experience fo your customers. . How to you begin to build your brand ?

Brand 123

Brand Organization PR Short-term 123

HR Digest

MARCH 22, 2021

Employer Branding can be termed as the identity of a business or enterprise. In short, it is the reason for employees to come and work at a place. It is also defined as “The package of functional, economical and psychological benefits provided by employment, and identified by the employing company.” Decision making.

Brand 88

Brand PR Media Reputation 88

Women on Business

JANUARY 3, 2011

In the masculine model of success, power and prestige take precedence, compassion, and long term consequences are secondary. He ” by Robert Johnson is about the myth of Perceval and the Holy Grail. He ” by Robert Johnson is about the myth of Perceval and the Holy Grail. Think about our world at this time.

Press Release 238

Press Release Discount PR Leadership 238

Great Leadership By Dan

DECEMBER 22, 2016

That’s not a word you hear CEOs using often enough—but it’s a term that great leaders don’t shy away from for a minute. In short, from adversity and authenticity (and the corresponding apology) came advancement. In short, from adversity and authenticity (and the corresponding apology) came advancement.

How To 120

How To Customer Loyalty Short-term PR 120

Women on Business

JANUARY 10, 2011

In organizations, for example, when we have researched workplace leadership styles, women tend to excel in listening, empathizing and sharing information, while men often stand out in short-term decision making, direct communication and curbing their emotions.

Press Release 165

Press Release Discount PR Sports 165

Surviving Leadership

AUGUST 14, 2018

In the long term, I hope it’s all of them. In the short term, it might seem like the smart play, but ultimately, history judges us all. That sacrificing what we believe for the sake of a photo op means more than a slight PR hit. You have to play the game to win the game.

Short-term 42

Short-term PR Long-term Follow-up 42

Six Disciplines

SEPTEMBER 11, 2015

You've got to deliver on short-range commitments, while you develop a long-range strategy and vision and implement it. Getting it done in the short-range, and delivering a long-range plan, and executing on that.” - Jack Welch. First and foremost, your senior leadership has to be on the same page with a crisp and clear long term vision.

Execution 70

Execution Strategy Succession Short-term 70

Women on Business

JANUARY 14, 2011

This we believed to be particularly true in terms of the sorts of brands that we were going to be offering. It was going to be, what Katie terms, ‘a revolving closet for every woman in America.’ That was all that we had in mind as we started off on this. We are still waiting to see how it will all pan out.

Fashion 124

Fashion Press Release Discount PR 124

Mills Scofield

FEBRUARY 8, 2013

My research led me to the Canadian offices of Edelman, the PR firm, and The Little Give. In a nutshell, The Little Give teams up Edelman employees to develop PR programs for local nonprofits focused on children and youth. I began researching companies that were successfully implementing this kind of program.

Ryan 130

Ryan PR Project B2B 130

Women on Business

DECEMBER 24, 2010

So at least in the short term, we have a solution to the estate tax dilemma. However, since the new tax changes are only in effect from January 1, 2010 until December 31, 2012, we may face another estate tax controversy down the road.

Press Release 202

Press Release Discount PR Magazine 202

Strategy Driven

JULY 15, 2016

Every corporation needs content writers, social media professionals, and skilled PR people. Think in these terms when you’re in an interview, and you’ll capture the attention of the employer. Are you asking meaningful questions about the company and its long-term goals, or are you focused on your short-term needs?

Emotional Intelligence 50

Emotional Intelligence Diversity Long-term Letter 50

Eric Jacobson

MAY 25, 2016

In order to survive over the long term and gain competitive advantage, companies must learn how to connect profoundly with the world around them -- not only with customers and stakeholders, but also with employees, local communities, politicians, and the environment itself." The life expectancy of a leading U.S.

Company 50

Company Competitive Advantage Open-book Long-term 50

N2Growth Blog

MARCH 31, 2010

Long-term experience will either validate or invalidate first impressions.That said, it's the first impression that buys you the privilege of having the chance to be in the game to begin with. I believe that first impressions do matter but just in the short time. Thanks for highlighting that thought in your comment.

Blog 375

Blog Gordon Brand Media 375

N2Growth Blog

APRIL 2, 2010

Forget all the buzzwords and acronyms, social media is about meeting your constituencies where they are – in a setting of their choosing, and communicating with them on their terms. Let me be very clear here - as the CEO or entrepreneur, YOU and not your legal counsel, marketing director, ad agency or PR firm must make this choice.

Media 382

Media Blog Tools Influence 382

Strategy Driven

JANUARY 7, 2011

Call to Action – Think of each video as it’s own marketing / pr / advertising campaign. Within the industry he is known as ‘ The Secret Weapon ‘ people call on when they want to rank for extremely competitive terms in short periods of time. Juliano Howard T. Dickens Jr. Ives Sharon Drew Morgen Hank Moore Jamie P.

Video 50

Video Marketing Mix Press Release Engineering 50

Harvard Business Review

JULY 26, 2018

Contribute to their efforts without expecting a short-term return. Trust in the long-term benefit of the relationship. Ask the PR team how you can best assist them in their goals, and follow up on what they suggest. When you determine who the influencers are in your work, make yourself helpful to them.

Career 12

Career PR How To Influence 12

You're Not the Boss of Me

JULY 13, 2009

Hopefully then, we can agree that while the principle of performance review is sound, where it often falls short is in the execution of the process. I wonder what we might we invent if we threw out the whole idea of a PR Process as “the&# answer? What has to be present for a PR system to actually work? So, what to do?

Performance Review 40

Performance Review Review PR Blanchard 40

Harvard Business Review

JANUARY 24, 2012

That may be fine, but it becomes a problem — a big problem — if all you have is hype that is driving customers to try a product that isn't good enough to inspire long-term loyalty. PR stories via expensive PR agencies), and that even feel like performance (e.g. leads or sales generated without profit).

PR 15

PR Long-term Metrics Short-term 15

Terry Starbucker

SEPTEMBER 14, 2014

“Pr” is Pride. The manager needs to make sure that the company’s short and long-term objectives are always in the front of everyone’s mind, as well as make sure that every individual clearly understands what is expected of them on a day-to-day basis. “ Fc” is Focus.

Team 417

Team Leadership Handbook PR 417

Harvard Business Review

JUNE 15, 2018

And they can even overtly undermine you and attempt to sabotage your long-term career prospects. When you discover you have a boss who isn’t advocating for you, the knee-jerk reaction is often to advocate for yourself and become your own PR machine. In short, mentors counsel you, sponsors accelerate you.

Mentor 15

Mentor Short-term PR Social Capital 15

Women on Business

JANUARY 24, 2011

For long-term relationship-building, be sure that your values and those of your clients mesh. Pitches MUST be short, which is more time-consuming than presenting long ones. When all attributes are equal in a competition, the company who gets the contract has a personal connection. It forces you to edit and target with accuracy.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

JULY 25, 2014

Clean Up Your Subcontracts 4 Tips for Business to Ensure Ethical, Slavery-Free Supply Chains The Guardian It may not seem like a topic for a listicle, but this quick rundown of what businesses need to keep in mind to avoid exploiting vulnerable people – and becoming embroiled in often well-deserved PR nightmares — is entirely useful.

Supply Chain 15

Supply Chain Short-term PR Engineering 15

Harvard Business Review

APRIL 13, 2016

Here’s how leaders can manage these tensions and set up their micromarkets for long-term success. Put fairness over short-term profit. And in some cases they’re behaving like it: Witness Uber’s constant PR mishaps. But the long-term prognosis? Make it a market, not just a marketplace.

Management 8

Management Short-term Price Long-term 8

Harvard Business Review

JULY 31, 2012

This is why we are so familiar with this PR-fueled refrain in business news: "[Company X] today announced that it will be [reorganizing/consolidating/streamlining] in order to better serve its customers. While managers can pull any number of levers to accomplish this, the one they most often choose reads: "Reduce Costs!"

Cost 13

Cost PR Short-term Long-term 13

Harvard Business Review

MAY 9, 2012

The initial investors (and their terms). As the early team comes together, it has a short-lived opportunity to decide how it wants to do business, because culture entrenches at compound rates with each new hire - somewhere after two dozen employees, culture tends to cement. The core values. Where the company is located.

Company 16

Company Short-term Engineering PR 16

HR Digest

NOVEMBER 15, 2023

Image credit – Freepik) According to Oracle’s PR Newswire , in the past year, 85 percent of business leaders have experienced decision distress, whether in regard to guilt over a decision or their doubts about having made it. Information is a decision-making basics and is essential to improve decision-making skills.

Skills 40

Skills How To PR Long-term 40

Harvard Business Review

APRIL 22, 2011

Mini-crises in Bosnia, Bolivia, Tunisia, Pakistan, India, and Nicaragua over the last few years didn't slow the PR, nor did a chorus of insiders raising concerns about multiple borrowing, client over-indebtedness and loan officer misbehavior. There are major costs in the short term too.

Microfinance 15

Microfinance Entrepreneur Crisis Short-term 15

Harvard Business Review

AUGUST 21, 2013

The first thing Alex''s manager did was give Alex a short list of high-quality names of friends and colleagues in the business. One of those names, the president of another PR agency in Chicago, passed along Alex''s resume to an employee, who invited Alex in for an interview. Previously: Hiring an Intern? Hiring Networking'

PR 8

PR Mentor Short-term Public Relations 8

Harvard Business Review

JANUARY 25, 2012

A brief sampling: Michael Porter and Mark Kramer's " Creating Shared Value ;" Christoper Meyer and Julia Kirby's " Runaway Capitalism ;" Dominic Barton's " Capitalism for the Long Term ;" the collected works of Umair Haque.

Consultative 14

Consultative Porter Management Press Release 14

Harvard Business Review

DECEMBER 26, 2013

Sometimes these changes — like Miley Cyrus’s transformation from innocent Disney star to tongue-wielding twerker — seem more like carefully planned PR campaigns than true psychological journeys. In short, change requires self-critical insight, humble goals, and indefatigable persistence.

Self-aware 14

Self-aware Reputation PR Short-term 14

Harvard Business Review

SEPTEMBER 24, 2014

You probably reach for your firefighter’s hat to extinguish the short-term problem. The problem is, this instinct crowds out longer term, innovative thinking. This seems basic, but often people just don’t know the precise answer or haven’t thought in these simple terms. Which do you respond to first?

Budgeting 12

Budgeting Innovation Disruptive Innovation Six Sigma 12

Harvard Business Review

JANUARY 19, 2011

Buried beneath the pizzaz of high-profile PR announcements, Ford has developed what appears to be a broad, well-thought-out sustainability strategy. It tackles both long-term and short-term sustainability challenges. But I want to focus on Ford.

Strategy 15

Strategy PPM Long-term Short-term 15

Harvard Business Review

APRIL 26, 2011

Michael Porter and Mark Kramer's article in January's HBR tries to advance our world's shared values by arguing that doing right is the best long-term business strategy. They would also see that generous and effective employee health programs result in healthier profits long-term.

Porter 14

Porter Morale Supply Chain Long-term 14

Leading Blog

JANUARY 26, 2018

He offers 12 quotes from each followed by short explanations to provide clarity and context. The mistake is to launch it and get PR people involved. Rich Barton: “It’s much more powerful long-term to make up a new word than it is to use a literal word. Rich Barton: “Ideas are cheap. Execution is dear.

Entrepreneur 165

Entrepreneur Altman Venture Capitalist Ries 165

Harvard Business Review

JULY 27, 2018

Consultancy services are usually expensive, so clients are concerned with getting value for money in the short term. However, managing learning-credibility tension is something much deeper than “personal PR” or acting out a role. Crafting Substance by Creating Knowledge Objects.

Consultative 15

Consultative Project Tactics Learning-by-Doing 15

Harvard Business Review

SEPTEMBER 24, 2015

A 2014 IMF study illustrates that extreme inequality is self-defeating as it slows down economic growth and insights from behavioral economics show that it damages employee morale and productivity, while large executive bonuses have presented PR nightmares for the companies that award them.

Case Study 8

Case Study ESOP Incentives Long-term 8