N2Growth Blog

APRIL 2, 2010

Forget all the buzzwords and acronyms, social media is about meeting your constituencies where they are – in a setting of their choosing, and communicating with them on their terms. Let me be very clear here - as the CEO or entrepreneur, YOU and not your legal counsel, marketing director, ad agency or PR firm must make this choice.

Media 382

Media Blog Tools Influence 382

You're Not the Boss of Me

JULY 13, 2009

Hopefully then, we can agree that while the principle of performance review is sound, where it often falls short is in the execution of the process. In other words we operate on the principle that equity means treating everyone in the same way. What has to be present for a PR system to actually work? So, what to do?

Performance Review 40

Performance Review Review PR Blanchard 40

Harvard Business Review

SEPTEMBER 24, 2014

You probably reach for your firefighter’s hat to extinguish the short-term problem. The problem is, this instinct crowds out longer term, innovative thinking. This seems basic, but often people just don’t know the precise answer or haven’t thought in these simple terms. Which do you respond to first?

Budgeting 9

Budgeting Innovation Disruptive Innovation Six Sigma 9

Women on Business

JANUARY 24, 2011

For long-term relationship-building, be sure that your values and those of your clients mesh. Pitches MUST be short, which is more time-consuming than presenting long ones. When all attributes are equal in a competition, the company who gets the contract has a personal connection. It forces you to edit and target with accuracy.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

MAY 9, 2012

The initial investors (and their terms). Unbalanced teams grow more so over time, as like hires like, resulting in an operation with lopsided competencies. In technology companies, engineering talent needs the balance of a business and operations team. The core values. Where the company is located.

Company 15

Company Engineering Short-term PR 15

Harvard Business Review

JULY 31, 2012

This is why we are so familiar with this PR-fueled refrain in business news: "[Company X] today announced that it will be [reorganizing/consolidating/streamlining] in order to better serve its customers. Managers always have a choice between investing in current operations and innovating for the future.

Cost 12

Cost PR Short-term Long-term 12

Harvard Business Review

MARCH 11, 2015

Whether it’s a shifting industry or a PR emergency, they’re expected to make decisions even in extremely uncertain circumstances. Create a series of short-term plans that can evolve as the situation becomes clearer. The best leaders know how to keep moving forward in ambiguous situations.

Uncertainty 8

Uncertainty Short-term PR Content 8

Harvard Business Review

SEPTEMBER 24, 2015

A 2014 IMF study illustrates that extreme inequality is self-defeating as it slows down economic growth and insights from behavioral economics show that it damages employee morale and productivity, while large executive bonuses have presented PR nightmares for the companies that award them.

Case Study 8

Case Study ESOP Incentives Long-term 8

Harvard Business Review

DECEMBER 8, 2017

“You have a golden moment in your job search where you’re operating at peak confidence and energy. ” Keep it short and upbeat. You could also use the short-term nature of your prior position to your advantage by designating it “as a project” instead of a job. Here are some possible scripts.

How To 8

How To Letter Learning-by-Doing PR 8

Terry Starbucker

AUGUST 1, 2010

He had just spent several days reviewing our business operations, and after absorbing our successes and industry-leading metrics, he couldn’t figure it out on his own. “Pr&# is Pride. So he was compelled to ask me that question, perhaps hoping I would reply with some magic formula that he could take back home with him.

Blog 246

Blog Metrics Learning-by-Doing Handbook 246

Harvard Business Review

DECEMBER 29, 2015

Or is it a longer-term project? “But I had to think long-term [about the request]. For Beth Monaghan, the principal and cofounder of InkHouse, the PR firm, saying no used to be a struggle. You need to know, for instance, “Is this a small thing that won’t take too long? And how important is it?”

How To 8

How To Long-term Project Short-term 8

Harvard Business Review

JULY 29, 2016

Some are long-term oriented; others are more short-term oriented. Brian McClusky, director of human resources at InkHouse, the PR firm based just outside of Boston, MA, views reference checking as the “final step” of the vetting process for new hires.

Reference 8

Reference COO Learning-by-Doing Case Study 8

Harvard Business Review

NOVEMBER 28, 2017

In short, they provide little insight into the task of value creation. But anti-profit beliefs are short-sighted. Doing so entails operating more efficiently or innovating to create products that consumers value more. What does this mean to people running businesses? However, most consumers are blissfully unaware of them.

Company 8

Company Short-term Long-term Price 8

Harvard Business Review

JUNE 12, 2018

For example, this happens when a consumer checks in with an app, such as Foursquare, at a location, such as a store or a restaurant, and then also tweets about what is happening in terms of an experience, incident, or service encounter. This can help increase short-term sales as well as build long-term brand loyalty.

Short-term 8

Short-term Brand Long-term Media 8

Women on Business

MARCH 18, 2013

Without understanding CLV or analyzing the ROI of customer acquisition, you’re essentially operating in a marketing vacuum. Perhaps they have short term reporting requirements that ignore longer-term results. Most companies don’t include the invaluable PR they’re receiving into their CLV calculations.

Efficiency 259

Efficiency PR ROI Loyalty 259

Strategy Driven

MARCH 28, 2016

It took years for Apple to gain traction despite offering what critics consider to be a superior operating system. It began as a small direct sales operation, with no plan for national distribution. And that means marginal products can outsell superior ones — just look at Microsoft vs. Apple. Then, there is 50 Shades of Grey.

Productivity 50

Productivity Products Marketing Strategy Budgeting 50