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How Mass Layoffs Affect Corporate Brands

The Horizons Tracker

This research shows the tricky balance between saving money in the short term and protecting a company’s reputation in the long run during economic crises. “If, on the other hand, companies send out a lot of PR and CSR messages in parallel with the layoff, this average damage to the brand can be significantly contained.”

Brand 117
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How HR Can Help Managers To Become Better Leaders

Tanveer Naseer

You aren’t likely to be affected by any team bias or prejudice, and probably find it easy to remain objective about the organization’s short-term and long-term needs. Here are four key ways in which you can help managers become better leaders: 1.

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Does Starbucks New CEO Signal a Culture Change?

Modern Servant Leader

After McKinsey, Laxman went to Pepsi, where he held multiple roles over a relatively short, 4 years, before joining Reckitt Benckiser (RB) in 2019. . In his short (19 words), very casual LinkedIn Bio, Shultz emphasizes the importance he places on developing people. Howard Schultz’s LinkedIn Profile About Text.

CEO 130
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Vincent Chee on Bevel’s inclusive and progressive workplace culture

HR Digest

The HR Digest: What are some short- and long-term goals for your position with Bevel? We are huge advocates of hiring a diverse set of candidates, most of whom do not have a traditional background in PR or within the industries we work in. We are also working towards our onboarding and training initiatives.

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6 Social Media Skills Every Leader Must Learn

Lead from Within

Becoming fluent in the technical side and conventions of social media is part of the picture, but where many people fall short is in the foundations. Develop a genuine voice, not one that sounds like it’s coming from the PR office. Choose your social channels channels wisely–think in terms of effectiveness and ROI.

Media 140
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Making True Leadership Shine

Persuasive Powerhouse

Have you realized,” a friend pointed out to me, “that yours may be the first novel in the history of fiction to have a PR person as a hero?” So I started thinking: Why shouldn’t a PR guy be the hero of a novel? What is it about the term “public relations” that brings the pot of social ire to a boil? Well … no, actually.

PR 214
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Employer Branding and Talent Attraction in a Post-COVID World

HR Digest

Employer Branding can be termed as the identity of a business or enterprise. In short, it is the reason for employees to come and work at a place. Crisis Management. When company values are clear, managers have a framework with which to make every decision. Leveraging Social Media and employee ambassadors.

Brand 88