Strategy Driven

OCTOBER 29, 2020

In business, most pertinent is to sell off goods and effectively market services as quickly as they are available on the market. In the hospitality industry, services and products are only useful when utilized and, of course, paid for. What is yield management? So, really, what is yield management ?

Yield Management 65

Yield Management Price Management Hotels 65

Strategy Driven

MARCH 30, 2011

Our understanding of pricing has come a long way since 1890 when Alfred Marshall published his treatise on the economic scissors of supply and demand. Pricing is no longer a purely economic challenge to be addressed through studies of market elasticity. Rather, pricing today must be focused on value exchange. Smith, PhD.

Price 50

Price Strategy Discount Levitt 50

Harvard Business Review

MARCH 23, 2015

Between ticket sales, sponsorships, merchandising, and media rights, Price Waterhouse Coopers estimates global sports revenues will grow to total roughly $145 billion. We have a global audience that has an unending thirst for mobile content, and a sophisticated CRM database that allows us to be a state-of-the-art marketing operation.

Price 8

Price Team Sports Franchising 8