Remove Marketing Remove Quality Remove Technology Remove Wilde
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The Best Leadership Books of 2021

Leading Blog

Emerging technologies, changing demographics, the data economy, automation, and other trends-the undercurrents of radical, systemic change-are crashing into each other. Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. Blog Post ).

Books 453
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9 Lessons from Henry Ford’s $5 Day Decision

Leading Blog

He simplified the design and construction of the automobile, narrowed the choices available (“any color you want, so long as it’s black”) and marketed it toward what we would today call the “down market.” And as assembly-line technology improved, so too did its speed, which soon became a source of great stress.

Wilde 241
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How to Compete Like the World’s Most Innovative Leaders

Skip Prichard

Whether you have invented an amazing new technology or product, you could still fail. Ultimately, Edison’s commercial victories over Tesla were due not to the superior quality of Edison’s ideas but to differences in the men’s innovation capital. Innovation Capital. A great idea may not be enough to build a great business. Elon Musk.

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Six Marketing Mistakes at CES 2012

Harvard Business Review

And everywhere you go in this gathering of the smartest people in the most exciting business category on the planet, there are marketing mistakes being made. The engineering of electronics has never been healthier, but the quality of the marketing lags far behind. For example, you don't make a video-distribution technology.

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How General Mills Uses Food Technology to Make an Impact in Africa

Harvard Business Review

By helping local food processors produce safer and more nutritious foods, could we help create sustainable market access and better livelihoods for millions of African farmers and their families? Because PFS is helping COMACO grow, creating markets for her crops, Veronica's income is rising. Our vision is big, and our journey is long.

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Is Your Marketing Killing Your Consumer Electronics Product?

Harvard Business Review

Every day, multi-million dollar consumer electronics products suffer the consequences of poor, lazy, ineffective, uninspired, unprepared, overly-technical, follow-the-status-quo marketing. Were it not for the intense media and consumer interest in high technology, the industry would be in big trouble. The difference is marketing.

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Should Everyone Be Allowed to Invest in Private Tech Companies?

Harvard Business Review

His stated goal is enabling small investors to get access to alternative high-quality investments, such as in private tech companies like Uber and AirBnB. The median age of technology firms, backed by venture capitalists, doing an IPO has reached eleven years and is increasing.