Harvard Business Review

NOVEMBER 18, 2013

This architecture reflects three key ingredients of today’s social marketplaces: Empowerment. We see this in marketing with product development and advertising, mostly. Reputation. Integrate the idea of social capital in the monetization approach. Reputation. But what about monetization?

Price 13

Price Content Reputation Advertising 13

Harvard Business Review

OCTOBER 24, 2011

The global financial crisis that continues to send shock waves across the world unfortunately represents the ugly face of capitalism today. ITC decided to measure its own performance in terms of its contribution to creating economic, environmental, and social capital through innovations that would be embedded in its business strategy.

Long-term 16

Long-term Business Model Innovation Human Capital 16

Harvard Business Review

AUGUST 31, 2016

As we’ve noted , even if you had absolutely nothing to do with the scandal in question, you should know that it will affect your employment prospects and be prepared to address it: You’ll need to be forthright about the facts, do what you can to enhance your reputation, and even be willing to take a “rehab job.”

Company 11

Company Due Diligence Mission Statement How To 11

Harvard Business Review

MAY 3, 2013

Here are some guidelines to help keep you on the right side of the social business street. Beware of Inserting Market Norms into Social Situations. That would, of course, have been highly offensive: it would have introduced a market norm into a decidedly social situation. Social Rewards Are More Powerful.

Guidelines 8

Guidelines Banking Discount Open-book 8

Harvard Business Review

JANUARY 3, 2013

Reputation systems and active supplier screening maintain quality, and the need for insurance keeps customers from bypassing the marketplaces. The digitization of social brings real-world trust and social capital online.

Disaggregation 12

Disaggregation Hammer Mass Marketing Gordon 12

Harvard Business Review

SEPTEMBER 10, 2012

That's because customers are your most credible and persuasive marketing and sales resources — much more knowledgeable about buyers' needs, and much less expensive than the resources you're probably currently using to grow your business. They're helping customers build social capital. They're improving customers' lives.

Goal 8

Goal Webinar Social Capital Bottom-up 8

Harvard Business Review

OCTOBER 26, 2017

Political economist Francis Fukuyama predicted a future when social capital would be as important as physical capital, and that only those societies with a high degree of social trust would be able to create large-scale organizations capable of competing in the new economy.

Supply Chain 8

Supply Chain Content Power Transportation 8

Harvard Business Review

DECEMBER 8, 2016

Everyone involved had been fired, but cleaning up the firm’s reputation in Russia and in Europe had not been easy. It hits our collective reputation and our finances.” But it would take a lot of social capital. Vera had led the subsequent charge to strengthen the internal audit system.

Case Study 8

Case Study Decentralization CFO Construction 8

Harvard Business Review

NOVEMBER 4, 2016

At the same time, we will localize production in big end-use markets like Saudi Arabia. executives feel that they do not generally seem to have the kind of social capital that would cushion against a big sociopolitical backlash. Rebuilding the reputation of business may help with the broader challenge of protectionism.

Globalization 8

Globalization Education Policies Survey 8