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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

In the years that have passed, we’ve continued to expand and refine the list by looking for CHROs able to innovate and outperform their peers regardless of current market dynamics in play at the time. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?.

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Fueling Business Process Management with the Automation Engine that Can!

Strategy Driven

Organizations deploy automation technologies as the primary resource in their Business Process Management. Gone are the days were BPO meant Business Process Outsourcing, with Robotic Process Automation technology fueling new millennium enterprises, BPO has taken on a new meaning, Business Process Optimization.

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Marketing Trends You Should Keep an Eye on in 2020

Strategy Driven

Marketing is one of the most dynamic fields in the world, and one that changes every day. New technologies are constantly allowing us to reach audiences in new ways. Techniques like email marketing, content marketing, and search have been around for years now, but we are still seeing some innovation in how they are implemented.

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How Beacons Are Changing the Shopping Experience

Harvard Business Review

They are low-powered radio transmitters that can send signals to smartphones that enter their immediate vicinity, via Bluetooth Low Energy technology. For marketers in particular, beacons are important because they allow more precise targeting of customers in a locale. and Canadian stores. Hillshire Brands.

Retail 8
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Morning Advantage: Let the Christmas Wars Begin

Harvard Business Review

But, The Guardian asks, with its Snowman theme, and its haunting score (from, we’re told, Britain’s number one Christmas “power ballad”), did the retailer out do — or overdo — itself this year? 1 smartphone in all of Africa, Mexico, and Indonesia, according to research firm Canalys, with as much as a 60% market share.

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The Internet of Things Is Changing How We Manage Customer Relationships

Harvard Business Review

.” Today, CRM pervades the way many companies track and measure how they interact with other organizations, across many departments: marketing, sales, customer service, support, and others. The technologies and trends shaping tomorrow’s businesses. when they are ready to leave that Lord & Taylor store)?

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What Is Facebook, Really?

Harvard Business Review

As a communications technology, it has radically changed the ways we connect with one another. Technology that hyper-enables it should, logically, thrive. It's like another World Wide Web, but with a profit motive. It's a kind of Wikipedia, but built on a corporate, not a cooperative, model. Connection is a human imperative.

Media 15