Marketing Scenario Planning Technology Trends 
N2Growth Blog
APRIL 19, 2024
There is friction between globalization and regional autonomy, a conflict between the desire for sustainability and the lure of rapid development, ongoing political uncertainties, and the ever-increasing impact of digital technology. Yet, the rapid pace of technological evolution also embodies potent challenges.
N2Growth Blog
DECEMBER 16, 2023
The concept delves more deeply than mere regulatory compliance, stretching towards a proactive approach that involves risk anticipation, scenario planning, and sound decision-making processes. Implementing new strategies driven by advanced technology contributes significantly to organizational efficiency and effectiveness.
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Harvard Business Review
OCTOBER 6, 2014
In health care, these tools are changing the way doctors identify people at risk of developing certain diseases; in fashion, they crunch purchasing data to anticipate trends; sales and marketing experts use them to tailor ad campaigns. The definition of a market, customer, partner, or even competitor is now a moving target.
Harvard Business Review
OCTOBER 6, 2014
In health care, these tools are changing the way doctors identify people at risk of developing certain diseases; in fashion, they crunch purchasing data to anticipate trends; sales and marketing experts use them to tailor ad campaigns. The definition of a market, customer, partner, or even competitor is now a moving target.
Harvard Business Review
MAY 14, 2013
But in turbulent times, these approaches can lead companies to miss critical market inflection points. At the heart of the future-back process is a consensus view of your company''s desired future state.This isn''t scenario planning, where you consider a range of possibilities. Finally, it is imaginative.
Harvard Business Review
APRIL 3, 2015
But there are plenty of other tools they could be using to do their jobs better — technologies that have proved useful in other contexts. Through virtual-reality technology, for instance, boards could gain a deeper understanding of their companies and the value they create. Boards Technology Communication Collaboration'
Harvard Business Review
JANUARY 31, 2013
First we see major shifts in demand: developing economies such as China and India are morphing from the world's source of low-cost manufacturing capacity to the world's best market opportunities. All over the world, automakers are mastering new drive train technologies. Innovations Are Changing The Way We Design Products.
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