Kevin Eikenberry

DECEMBER 27, 2010

One particular idea in this book – about “switch&# tasking – seems to come up in every workshop I lead. Start with Why by Simon Sinek. The most interesting marketing book I read this year. The Myth of Multitasking by Dave Crenshaw. Here is my original recommendation. The book does the title justice.

Books 177

Books Workshop Newsletter Blog 177

CoachStation

MARCH 7, 2016

If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. Sounds simple, but what Sinek found is that most companies do their marketing backwards. How – This is how the business fulfills that core belief.

Self-aware 146

Self-aware Ethics Tools Finance 146

Roundtable Talk

NOVEMBER 17, 2010

It’s the thing that happens to get the product to market” Mitch Joel @mitchjoel / Author and marketing guru / In a nutshell: It’s time for Leadership 3.0… Before building community you need to build engagement.” “If your product or service sucks; social media, marketing or management won’t save you.”

Management 48

Management Simon COO Blog 48

Harvard Business Review

JANUARY 5, 2011

At the 2010 India Economic Summit organized by the World Economic Forum in New Delhi we facilitated a workshop entitled "Innovating More with Less for More" where C-level execs shared best practices which their companies have adopted to enable inclusive growth in India. Dr. Simone Ahuja is the CEO and founder of Blood Orange Media.

Business Model 15

Business Model Bottom-up Entrepreneur Incubator 15

Harvard Business Review

JANUARY 25, 2017

There are countless other examples of family firms that have brought innovations to market. While some innovative family firms formally schedule “idea exchanging” lunches with the CEO and employees, others invest in events, such as anniversaries and workshops, with the family owners and employees.

Innovation 8

Innovation Company Long-term CEO 8

Harvard Business Review

FEBRUARY 28, 2017

Pearl, his VP of marketing, had learned that their rival Berlinger was launching a line of gem-accented watches, which would be sold exclusively through Shanguang, China’s biggest jewelry retailer. . ” “And so we’re stuck with subtle marketing? But you also know how Simon feels about bling.”

Case Study 8

Case Study Brand Simon Marketing 8