Decker Communication

AUGUST 3, 2023

Problems arise when advancements in technology outpace the ability of technology companies to effectively communicate their value. The established cloud company trumpets AI solutions for new marketing efficiencies, yet their clients can’t quite grasp how these efficiencies will be captured. Buyers expect to be wowed.

Storytelling 98

Storytelling Supply Chain Technology Wilde 98

Strategy Driven

APRIL 15, 2021

To this end, we must rediscover our passion for marketing , as business owners. The key to this is to realize that the world supply chains that we got used to, may need to change. That in turn, must incorporate green technology and sustainable design. The food marketing industry is going to revamp its course of action.

Marketing 73

Marketing Supply Chain Wilde Fashion 73

N2Growth Blog

SEPTEMBER 28, 2020

In the years that have passed, we’ve continued to expand and refine the list by looking for CHROs able to innovate and outperform their peers regardless of current market dynamics in play at the time. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?.

Human Resources 469

Human Resources Globalization Diversity Resources 469

Harvard Business Review

JUNE 22, 2015

Either accept it (and its higher costs and lower profits) or take control of your fate with strategic, game-changing actions that cut time and costs from the supply chain. The technologies and trends shaping tomorrow’s businesses. The impact on supply chains. A looming crisis. Insight Center.

Supply Chain 8

Supply Chain Crisis Transportation Tactics 8

Harvard Business Review

AUGUST 16, 2017

In the model described by Clayton Christensen, a new entrant offers substitute products using technology that is cheaper but initially inferior to products offered by mature incumbents. For one thing, it’s not clear what disruptive technology the company is offering. car manufacturer and all but three worldwide.

Supply Chain 11

Supply Chain Automotive Disruptive Innovation Transportation 11

Harvard Business Review

SEPTEMBER 13, 2012

An impatient marketing or finance manager would, on the sly, secure some extra budget money and hire a contractor to build a little database that tracked mailing addresses or top-line financials. Lines of business are now getting their own official technology budgets for non-standard software products. IT as Process Creator.

Supply Chain 15

Supply Chain CIO Budgeting Project 15

Harvard Business Review

DECEMBER 6, 2016

Startups and major tech companies, notably Alphabet’s Google X division , are investing heavily in smart car technology, as are network ride-sharing companies such as Uber and Lyft. “Self-driving” or “smart” cars will simply become whatever we call the next generation of transportation technology.

Transportation 8

Transportation Technology Software Supply Chain 8