Lead Change Blog
MARCH 21, 2014
This is a guest post from Viveka von Rosen is the author of LinkedIn Marketing: An Hour a Day, contributing “expert” to LinkedIn’s official “Sophisticated Marketer’s Guide” and is known internationally as the “LinkedIn Expert.”
Lead Change Blog
APRIL 19, 2021
For months senior leaders dismissed warning signs and data from employees about severe problems and had ignored market trends for years. Face the Facts – Whether Bad or Good. An organization had to lay off a third of its workers. As Jim Collins describes in How the Mighty Fall , hubris was at the core.
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Lead Change Blog
JANUARY 27, 2015
A recent Forbes article identified the Top 10 Business Trends That Will Drive Success In 2015. Here is a comment made about one of the trends, interdisciplinary workshops : “The best companies will recognize that the entire organization can contribute to valuable content, and each team member plays a role in selling.
Lead Change Blog
DECEMBER 23, 2019
AQ is defined as “the ability to adjust course, product, service, and strategy in response to unanticipated changes in the market”— and indeed, the Harvard Business Review characterised it as “the new competitive advantage.” They study the “underdogs,” the new market entrants, and quickly learn from them.
Lead Change Blog
JUNE 15, 2021
For example, changes in customer satisfaction trends or engagement measurements, increase in complaints, unfavorable online and social media traffic, or pricing deterioration are leading indicators relevance may be in jeopardy. Shrinking share of market. Fewer new, repeat customers. Slowing account receivable turnover.
Lead Change Blog
MARCH 24, 2016
Peddler markets book, particularly if they become expert at social media. At its most benign, it’s multi-level marketing; at its worst, it’s a Ponzi scheme. My concern with this, however, is that I’m seeing it as a trend, and not a good one. Peddler goes “on tour,” pushing their book and their expertise.
Lead Change Blog
JANUARY 30, 2017
In order for you to improve and succeed, you need to be a student of your industry, trends, and competition to better differentiate yourself as a sought after brand. Your best marketing is the execution of your brand and how you interact with your customers each and every day. Determine today to compete against yourself.
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