Eric Jacobson

FEBRUARY 26, 2024

Developing the confidence to try again after a failure, and to maintain composure in the face of critical media coverage. He covers: Discovering what customers truly care about. It’s convenience, not products. Leading during times of turmoil. Forming strategic collaborations to rescue a dying company.

Chief Executive Officer 117

Chief Executive Officer Open-book Education Books 117

Eric Jacobson

FEBRUARY 14, 2022

Today brings a book that is an indispensable resource for public relations practitioners who want to learn how to navigate the ever-changing landscape of public relations – which has become a far cry from primarily writing press releases and establishing media contacts. Technology will bring us new ways to communicate in social media circles.

Public Relations 65

Public Relations Handbook PR Press Release 65

Eric Jacobson

AUGUST 2, 2020

Using example proven strategies and tactics, checklists, tools and action steps, you’ll learn how to how to effectively use social media, blogs, video, online and offline marketing, your website and more. Marketing , is a must-read book for you to learn how to stand out from the crowd and attract, engage, and win more customers and clients.

Marketing 89

Marketing Tactics Entrepreneur Reference 89

Eric Jacobson

JANUARY 31, 2024

Dig into the book, Talent , to learn the case studies of Johnson & Johnson, Hemnet, Argus Media, HireRight, Vishal Retail, Depop and Oak Street Health.

Charan 65

Charan Case Study How To Long-term 65

Eric Jacobson

MARCH 2, 2023

Michael Clinton is the former President and Publishing Director of Hearst Magazines and is currently the special media advisor to the CEO of the Hearst Corporation. He has appeared in the New York Times , The Wall Street Journal , Town and Country , O, the Oprah Magazine and other national media.

Self-aware 65

Self-aware How To Magazine Career 65

Eric Jacobson

APRIL 6, 2022

Audit what type of media and literature you typically consume. How can you meaningfully diversify and expand to include community media and media and literature that centers underrepresented voices? If yes, how can you meaningfully diversify and expand your network?

Diversity 65

Diversity Learning-by-Doing Books Media 65

Eric Jacobson

DECEMBER 20, 2021

Navigate and effectively incorporate social media during your job search. Market, Market, Market Yourself by cresting constant value every day on social media. As founder of Rob Barnett Media , he has discovered, hired, and led hundreds of talented creators and executives in senior management roles at MTV, VH1, and Audible/Amazon.

How To 65

How To Open-book Brand Tips 65

Eric Jacobson

JULY 5, 2021

Navigate and effectively incorporate social media during your job search. Market, Market, Market Yourself by cresting constant value every day on social media. As founder of Rob Barnett Media , he has discovered, hired, and led hundreds of talented creators and executives in senior management roles at MTV, VH1, and Audible/Amazon.

Strategy 65

Strategy Open-book Brand Tips 65

Eric Jacobson

NOVEMBER 18, 2020

His views have been featured in print and broadcast media including the BBC, The New York Times , CNN, NPR, The Daily Beast , Harvard Business Review , Information Today , Forbes , Writers Digest , The Bookseller, Publishers Weekly , and the Library Journal.

Books 65

Books Library Sports Motivation 65

Eric Jacobson

MARCH 15, 2020

His views have been featured in print and broadcast media including the BBC, The New York Times , CNN, NPR, The Daily Beast , Harvard Business Review , Information Today , Forbes , Writers Digest , The Bookseller, Publishers Weekly , and the Library Journal.

Books 65

Books Library Sports Motivation 65

Eric Jacobson

OCTOBER 21, 2021

Michael Clinton is the former President and Publishing Director of Hearst Magazines and is currently the special media advisor to the CEO of the Hearst Corporation. He has appeared in the New York Times , The Wall Street Journal , Town and Country , O, the Oprah Magazine and other national media.

Self-aware 65

Self-aware Magazine Career Follow-up 65

Eric Jacobson

SEPTEMBER 5, 2021

Michael Clinton is the former President and Publishing Director of Hearst Magazines and is currently the special media advisor to the CEO of the Hearst Corporation. He has appeared in the New York Times , The Wall Street Journal , Town and Country , O, the Oprah Magazine and other national media.

Self-aware 65

Self-aware How To Magazine Career 65

Eric Jacobson

JULY 30, 2023

Headquartered in New York and Chicago, the Firm provides strategic advice and counsel to Fortune 500 companies and leading families and individuals around the world, with experience in fields ranging from mergers and acquisitions and crisis communications to marketing, government affairs and international media.

Politics 91

Politics Maturity Books Advice 91

Eric Jacobson

JANUARY 21, 2021

Make social media communications with customers personal, genuine, and meaningful. Create loyalty programs that turn satisfied customers into enthusiastic advocates. Measure the true cost of your customer acquisition efforts. Communicate your values at every customer interaction.

Customer Loyalty 82

Customer Loyalty Loyalty How To Content 82

Eric Jacobson

DECEMBER 1, 2022

Dig into the book, Talent , to learn the case studies of Johnson & Johnson, Hemnet, Argus Media, HireRight, Vishal Retail, Depop and Oak Street Health.

Charan 65

Charan How To Case Study Long-term 65

Eric Jacobson

FEBRUARY 16, 2013

How will you integrate into your plan your web site, Social Media, Twitter and customer care phone lines? • How (and who) will communicate with the media, and your customers, employees, volunteers, donors and sponsors? • When will they do it? • Do you have a calling tree with current cell phone numbers? • And, how often?

Crisis Management 66

Crisis Management Crisis Planning Management 66

Eric Jacobson

OCTOBER 30, 2020

Pagnoni bridges the gap between theory and practical methods and shows you (often via real-life case studies) how to: increase your access to wealthy donors raise your community profile stretch gifts operate major campaigns avoid revenue plateaus create a fundraising culture within your organization take specific actions if your Board's core strength (..)

How To 65

How To Case Study Open-book Follow-up 65

Eric Jacobson

APRIL 22, 2024

Though most of the media coverage on burnout centers on its skyrocketing rates around the world, I became intensely curious about this virtually unknown group of leaders who seemed to be immune to burnout. Was it an acquired skill? Were they Jedi-level meditators capable of remaining unflappable even in chronically stressful environments?

Stress 82

Stress How To Emotional Intelligence Self-aware 82

Eric Jacobson

MARCH 11, 2019

His views have been featured in print and broadcast media including the BBC, The New York Times , CNN, NPR, The Daily Beast , Harvard Business Review , Information Today , Forbes , Writers Digest , The Bookseller, Publishers Weekly , and the Library Journal.

Books 66

Books Library Sports Motivation 66

Eric Jacobson

OCTOBER 13, 2012

If you lead a business, nonprofit, or any entity that interacts with customers and consumers and this infographic surprises you: then you'll want to read Anna Ritchie's recent blog post , full of eye-opening infographics about how people are constantly distracted by TV, social media, online content, and more, often all at once.

Content 50

Content Media Report Blog 50

Eric Jacobson

FEBRUARY 25, 2021

Question : How has social media influenced the landscape for salespeople and storytelling? Similarly, social media is generally the work of the marketing department, not the sales department. After that, I thoroughly enjoyed writing the book, and am convinced it’s my best work on the subject. That’s marketing, not sales.

Storytelling 65

Storytelling How To Tools Books 65

Eric Jacobson

OCTOBER 11, 2020

Question : How has social media influenced the landscape for salespeople and storytelling? Similarly, social media is generally the work of the marketing department, not the sales department. After that, I thoroughly enjoyed writing the book, and am convinced it’s my best work on the subject. That’s marketing, not sales.

Storytelling 65

Storytelling Tools Books Learning-by-Doing 65

Eric Jacobson

MAY 22, 2019

His views have been featured in print and broadcast media including the BBC, The New York Times , CNN, NPR, The Daily Beast , Harvard Business Review , Information Today , Forbes , Writers Digest , The Bookseller, Publishers Weekly , and the Library Journal. Successful people have a sense of urgency.F

Books 50

Books Library Sports Motivation 50

Eric Jacobson

APRIL 18, 2016

Plus, marketing and publicity is more complicated today (even for professionals) due to numerous options and ever-changing social media landscape, but it is also more exciting and measurable than ever before. With the right connections, you will get more quality media exposure for your book and in less time.

Marketing 50

Marketing Audience Marketing Strategy Media 50

Eric Jacobson

JANUARY 30, 2022

Dig into Talent to learn the case studies of Johnson & Johnson, Hemnet, Argus Media, HireRight, Vishal Retail, Depop and Oak Street Health.

Charan 65

Charan Succession Case Study How To 65

Eric Jacobson

FEBRUARY 28, 2022

Purushothama n: Growing up, I never saw role models that looked like me on television, in the media and in the business world. Question: What did the phrase “you don’t have to see it to be it” mean to you in your career? Sometimes what you don’t see says as much as what you do. I didn’t want a lack of representation to hold me back.

Learning-by-Doing 65

Learning-by-Doing Books Power Career 65

Eric Jacobson

APRIL 20, 2014

Question: How has Social Media (particularly Twitter and Facebook) changed the dynamics a company faces today during a crisis versus pre-Social Media times? Moorhead : Have you ever played an advanced level video game? Sometimes the beginner level is manageable, but most players struggle at the advanced level.

Crisis Management 56

Crisis Management Crisis Media Public Relations 56

Eric Jacobson

MARCH 24, 2012

From employee and manager self-service portals to the growing number of social media elements in performance and learning management, the technology employees expect to find in the workplace is changing. Where would marketing be without social media? Do you agree or disagree?

Human Resources 81

Human Resources Software Media Comparison 81

Eric Jacobson

JUNE 17, 2020

Make social media communications with customers personal, genuine, and meaningful. Create loyalty programs that turn satisfied customers into enthusiastic advocates. Measure the true cost of your customer acquisition efforts. Communicate your values at every customer interaction.

Customer Loyalty 65

Customer Loyalty Loyalty How To Content 65

Eric Jacobson

DECEMBER 20, 2013

Question: How has Social Media (particularly Twitter and Facebook) changed the dynamics a company faces today during a crisis versus pre-Social Media times? Moorhead: Have you ever played an advanced level video game? Sometimes the beginner level is manageable, but most players struggle at the advanced level.

Crisis Management 56

Crisis Management Crisis Management Media 56

Eric Jacobson

FEBRUARY 20, 2014

That''s why Muller extensively revised the book to cover all the key areas and bring readers up to speed on current developments in employment law, including: How social media is changing the recruitment landscape Shifting labor standards regarding compensation and benefits The National Labor Relations Board’s stance on work-related employee speech (..)

Human Resources 56

Human Resources Management Seminar Document 56

Eric Jacobson

NOVEMBER 3, 2022

The pressures and paradoxes involved in orienting oneself and one’s company towards environmental, social, and political issues are ever heightened by the increased transparency, speed of transmission, and accountability that social media enables. and “How do I ensure we’re prepared for an inevitable crisis?”

CEO 104

CEO Banking Learning-by-Doing McKinsey 104

Eric Jacobson

AUGUST 4, 2013

That''s why Muller extensively revised the book to cover all the key areas and bring readers up to speed on current developments in employment law, including: How social media is changing the recruitment landscape Shifting labor standards regarding compensation and benefits The National Labor Relations Board’s stance on work-related employee speech (..)

Books 56

Books Human Resources Management Seminar 56

Eric Jacobson

MARCH 11, 2012

Question: How has Social Media (particularly Twitter and Facebook) changed the dynamics a company faces today during a crisis versus pre-Social Media times? Moorhead: Have you ever played an advanced level video game? Sometimes the beginner level is manageable, but most players struggle at the advanced level.

Crisis Management 65

Crisis Management Crisis Media Public Relations 65

Eric Jacobson

AUGUST 21, 2013

Social media is most dangerous to your company when your organizational structure and culture are set up in a way that keeps you from providing one-on-one service and responses to issues in real time with great flexibility. The predominant way businesses add to customer burdens is by wasting their time.

Books 71

Books Loyalty Resistance Media 71

Eric Jacobson

DECEMBER 21, 2013

How will you integrate into your plan your web site, Social Media, Twitter and customer care phone lines? • How (and who) will communicate with the media, and your customers, employees, volunteers, donors and sponsors? • When will they do it? • Do you have a calling tree with current cell phone numbers? • And, how often?

Crisis Management 50

Crisis Management Crisis Planning Management 50

Eric Jacobson

OCTOBER 30, 2019

Pagnoni bridges the gap between theory and practical methods and shows you (often via real-life case studies) how to: increase your access to wealthy donors raise your community profile stretch gifts operate major campaigns avoid revenue plateaus create a fundraising culture within your organization take specific actions if your Board's core strength (..)

Planning 50

Planning Case Study Open-book Follow-up 50