Women on Business

JANUARY 24, 2011

But many businesswomen are so overwhelmed with running day-to-day operations, there is little or no time to do a good job at casting the net of promotional effort out—whether through community activities, donations, networking events, promotional campaigns, public relations initiatives, or advertising—it is NEVER enough!

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

JUNE 14, 2017

And yet front-line employees are still often left operating with data that’s “too little, too late.” Granted, some customers find it a bit creepy that brands can make their way into personal social media feeds in this way, so it’s important to make it easy for customers to opt out of social media targeting.

CRM 10

CRM Banking Learning-by-Doing Wilde 10

Harvard Business Review

SEPTEMBER 13, 2012

Slowly but surely, as the little database grew bigger and bigger, the manager would wedge the cost into her operating budget. Lines of business are now getting their own official technology budgets for non-standard software products. Other managers might take notice and started building their own databases. IT as Process Creator.

Supply Chain 15

Supply Chain CIO Budgeting Project 15

Harvard Business Review

FEBRUARY 18, 2014

The announcement late last week of Comcast’s $45 billion merger with Time Warner Cable set off a predictable frenzy of hyperventilating by much of the technology media and self-appointed consumer advocacy groups. Cable is just a technology, increasingly one of many, for transmitting information, whether video, voice or data.

Technology 8

Technology Content Information Technology Franchising 8

Harvard Business Review

MARCH 15, 2013

Social media pushed this even further by forcing brands to engage with consumers — one-on-one — for the public to see, in a very human voice. Content as media. Content as media become a natural extension of an agencies' ability to help tell a better and more connected brand narrative.

Marketing 9

Marketing Brand Advertorial Advertising 9

Harvard Business Review

JUNE 5, 2015

The Future of Operations. The technologies and trends shaping tomorrow’s businesses. After the experience, do they visit social-media sites to comment on their experience, do they look at a loyalty-program site to ensure they got the points or credits that they expected? Insight Center. Sponsored by GE Corporate.

CRM 8

CRM Management Taylorism Taylor 8

Harvard Business Review

DECEMBER 17, 2014

To get everyone to agree on a realistic goal, we suggest picking a year far enough in the future that people feel safe discussing what needs to happen by that time but not so far away that uncertainty about technological or market developments would render a discussion meaningless. There are two ways to set revenue targets.

Innovation 9

Innovation Company Venture Capitalist Business Model 9

Harvard Business Review

SEPTEMBER 1, 2015

As the new CEO of Google, he has been handed the keys to one of the world’s most valuable brands , the top website to open to get to other websites , the most popular operating system for smartphones , and the most desirable employer for engineering or business graduates. And third, his belief that technology is an equalizing force.

CEO 8

CEO Engineering Advertising Technology 8

Harvard Business Review

MAY 30, 2017

It used the data gathered through these tests to predict which possible headlines and visual combinations – and thousands of other campaign variables – would most likely convert different audience segments through various digital channels (social media, search, display, and email or SMS). Could Liberate 50% of Managers' Time.

ROI 14

ROI Tools Marketing CRM 14

Harvard Business Review

DECEMBER 20, 2011

From relentless demand for resources to bamboo-like 9% growth to vicious competition for the technologies and industries of the future, China will be the big story for a long time. It certainly has become a media darling for clean tech skeptics. China, China, and China. The greening of the supply chain. business continuity").

Supply Chain 15

Supply Chain Apparel P&L Long-term 15

Harvard Business Review

AUGUST 17, 2015

At the same time, technologies like selfie sticks, Fitbits, and wearable video cameras are making people comfortable monitoring their own calorie consumption, sleep patterns, heart rate, friends, family, and daily experiences. Product and package designers can see how people open, store, and use their purchases “in the wild.”

Document 8

Document Marketing Learning-by-Doing Travel 8

Harvard Business Review

AUGUST 4, 2014

The web did not invent community-driven brands – just think of Harley Davidson — but technology has surely made the strategy more popular. While its social media KPI’s soared, its business suffered. Pepsi Refresh failed because it had no relevance to the brand’s operations or heritage. Yet that’s exactly the problem.

Media 8

Media Marketing Strategy Groupthink Kaplan 8

Harvard Business Review

FEBRUARY 9, 2018

Hostility to the internet appeared the moment the Web became a commercial technology , threatening from the outset to upend traditional businesses and maybe even our deeply-embedded beliefs about family, society, and government. Of course, nobody thinks technology companies should be left unregulated. It isn’t.

Disruptive Innovation 8

Disruptive Innovation Technology Proposal Innovation 8

Harvard Business Review

OCTOBER 28, 2013

In a recent HBR article, Paul Nunes and I introduced the term Big Bang Disruption to signify innovations that, thanks to rapidly advancing technology, come out of the box both better and cheaper than alternative solutions already in the marketplace. How big a deal is this “democratization” of finance? Up until now, at least in the U.S.,

Disruptive Innovation 8

Disruptive Innovation Finance Venture Capitalist Supply Chain 8

Harvard Business Review

JANUARY 9, 2014

The second group, the New Communalists, believed in doing away with all of those things and turning instead to small-scale technologies, LSD, Buckminster Fuller’s geodesic domes, etc. as technologies with which to kind of change our minds. I mean, has it led to technological innovation? It makes it culturally cool.

Information Technology 11

Information Technology Bureaucracy Technology Open-book 11

Harvard Business Review

DECEMBER 12, 2017

Deep in the golden corn fields of Iowa, technology is transforming life on the farm. For decades, the production of corn has been led by family-based businesses who operate their farms with a time-tested mix of traditional agriculture tools. farms have signed up to use FarmLogs to manage their operations.

Policies 8

Policies Content Long-term Operations 8