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What Sesame Street’s Move to HBO Says About the Media Business

Harvard Business Review

The new world of media prizes both high quality content and high quality technology. And for that reason, Sesame Street Workshop made a smart move to bolster distribution and fill gaps in its business model. Focusing on a single digital platform isn’t tenable given the fragmentation of audiences across multiple technologies.

Media 8
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Idea Entrepreneur: The New 21st Century Career

Harvard Business Review

They give private talks and major speeches, write books and blogs and articles, participate in panels and events, engage in social media — activities that can generate revenue (sometimes in considerable amounts), through a combination of fees, sales of their expressions, and related merchandise.

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Make Customers Want to Buy Offline

Harvard Business Review

A better look at the merchandise, and the benefits of touch and feel – but even more, for expertise that could guide their choice. Since its “Slow Banking” redesign in 2003, Oregon-based Umpqua Bank has provided ample seating, free coffee, and wifi to its customers, and offered up its branches for meetings, workshops, and concerts.

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PepsiCo’s Chief Design Officer on Creating an Organization Where Design Can Thrive

Harvard Business Review

Our work covers each brand’s visual identity, from the product itself all the way to the marketing and merchandising activities that bring a brand to life across different platforms—music, sports, fashion, and so forth. This applies not only to the current portfolio of products, but also to PepsiCo’s future portfolio.