Coaching Tip

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The Strategic Planning Process

Coaching Tip

The intangible elements (agreed to during this strategic planning meeting) would result in the final group-approved SWOT providing the foundation for the vision/mission statement; which can then begin to be written in draft format for modification and finalization at the next strategic planning leadership team meeting.

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Building the New Age of Participation

Coaching Tip

You can't expect to generate excitement around an idea you can't articulate, so by developing a mission statement you sow the seeds of buzz. Second, developing a mission statement trains you to describe your goals and excitement succinctly. The ideal mission statement is concise, specific and functional.