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Make Customers Want to Buy Offline

Harvard Business Review

JUNE 23, 2014

Showrooming , once a worry primarily for consumer electronics retailers, is expanding into markets we might have thought exempt. Today we can investigate everything from cars to books to groceries in person and then proceed to order them online , often with greater ease and significant savings. Design for empathic expertise.

Retail 8
Retail Reis Price Banking 8
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The Rise of Virtual Brick-and-Mortars

Harvard Business Review

MAY 22, 2013

Ever since Amazon''s Price App appeared on the retail scene some 18 months ago, pundits have prophesized the demise of big-box retailers. There''s no question that Amazon''s innovation went right for the jugular of any volume- and price-focused retailer selling commodity goods like consumer electronics and household wares.

Retail 8
Retail Reis Merchandising Download 8
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