article thumbnail

How Big Companies Should Innovate

Harvard Business Review

They're bad at innovation by design: All the pressures and processes that drive them toward a profitable, efficient operation tend to get in the way of developing the innovations that can actually transform the business. The constant need to drive towards operational efficiency can be avoided through the creation of new organizations.

article thumbnail

What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

Eric Ries brought the concept of the Lean Startup into our zeitgeist. It is clear that agencies are still holding on to their sacred cows, but it is crystal clear that the dogma of the industry is being rewritten. Here are five new attributes that I think marketing agencies will need to develop to survive: 1. Models of leanness.