Coaching Tip

SEPTEMBER 30, 2011

B2C companies invest millions to understand the various personas, segments, demographics, and geographical nuances to help them determine how to position and manage their brands to appeal to the faceless masses. If the package is damaged I assume my local grocer dropped it while putting it out on the shelf. Yes, I’m a Coke advocate.

B2C 95

B2C B2B Marketing CIO 95

Miles Anthony Smith

MAY 2, 2018

This can be the result of your voice, off-the-wall persona, whacky facial hair, or any other number of unique things. It’s shown through the actions you take, and the persona you portray. Graham Keen "Inspirational CEO/CFO turned positive-psychologist resiliently transforming businesses & financial performance."

Brand 68

Brand Examples Career Godin 68

Harvard Business Review

AUGUST 8, 2013

The persona of the next-generation CIO is evolving from Chief Infrastructure Officer through Chief Integration Officer and Chief Intelligence Officer to Chief Innovation Officer. Unfortunately, there''s a trend afoot to have CIOs report to the CFO , which relegates the position to a purely cost-centric, tactical role.

CIO 8

CIO Succession Fast Follower Chief Information Officer 8

Harvard Business Review

JULY 25, 2013

Here are some constructive ideas: Ray Wang , Principal Analyst & CEO of Constellation Research Group outlines four personas of the next generation CIO : Chief "Infrastructure" Officer: "Keeping the lights on" and managing existing systems. Today''s CIOs must learn to balance all of these personas. Why Can''t a CIO Be More Like a CFO?

CIO 8

CIO CFO Chief Information Officer Business Intelligence 8