Harvard Business Review

OCTOBER 3, 2014

Like a good student of the lean start-up, Nick plans out a cheap test for his latest idea, “Widget 2.0.” So Nick sets out to convince his key “stakeholders” to support his test plan for Widget 2.0. Nick’s company is also lucky that Nick has read The Lean Startup. He determines that he can take just $10,000 to determine if Widget 2.0

Consensus 13

Consensus Innovation Company Ries 13

Harvard Business Review

MAY 21, 2012

Black hawk down," I prepared to find cover and work out a new battle plan. One does not have to look any further than Al Ries and Jack Trout's bestseller, Positioning: The Battle for Your Mind. Nor can we remain camouflaged in foxholes while we devise a new plan of attack. As I repeated to myself, "Black hawk down.

Marketing 12

Marketing Trout Ries Brand 12

Harvard Business Review

JUNE 13, 2014

Other start-ups develop a core technology that has myriad possible uses and they’re not quite sure which will be most appealing, so they plan to just put it out on the market and let customers decide. Approaches like these overlook the importance of brand strategy as the foundation for a successful launch.

Brand 9

Brand Ries Entrepreneur Agility 9

Harvard Business Review

JANUARY 2, 2013

Without a senior executive taking an active role in a project to overcome organizational antibodies, even the most thought-through plans can fail. As Eric Ries and Steve Blank are so quick to point out, innovation requires iteration. 1) Have a grand vision, but a simple plan. Playing 'hide the ball' does no good for anyone.

Innovation 9

Innovation Execution How To Ries 9

Ask Atma

MAY 5, 2012

Should you follow conventional wisdom and write-up a thirty-page business plan? This struck me as an attractive alternative to the starting point for a business instead of, say, a 30-page business plan. From this, a detailed plan for execution filled with scope and projections would rise up out of the business ether like Mount Olympus.

Business Model 93

Business Model Ries Agility Entrepreneur 93

Harvard Business Review

MAY 30, 2013

In 2010, one of us was sitting in a room at the Harvard Business School with Eric Ries and a number of budding entrepreneurs. They were pitching their ideas and plans to Eric and their peers; once the pitch was complete, the group would then brainstorm. He had developed an extensive plan, and had the promise of grant money behind him.

Company 9

Company Ries Maturity Innovation 9

Harvard Business Review

FEBRUARY 4, 2013

High-tech giant Adobe recently opened a striking new building in Lehi, Utah specifically designed to create an ecology of planned and unplanned cooperation and innovation among its employees. But it can also light a fire , one that warms and binds us into a family. Workplace proximity can be equally productive.

Constraint 10

Constraint Innovation Ries Resources 10

Harvard Business Review

MARCH 22, 2011

To borrow a phrase from Silicon Valley thought leader and author Eric Ries , they "achieved a failure." They executed on their plans well. The reason they all failed and the reason they were big is that someone was already there," he says. Their ideas made sense. The technology was great. But they still failed.

Ries 11

Ries Agility Market Segmentation Christensen 11

Harvard Business Review

AUGUST 28, 2013

But the opposite can be true, too: for instance, Sarah Milstein and Eric Ries designed the 2013 Lean Startup Conference with the intention of inclusion. Today, I want to suggest that dreams are simply goals without an action plan. The 50th anniversary of the March on Washington is upon us, where Martin Luther King Jr.

Ries 10

Ries Conference Diversity Power 10

Harvard Business Review

MARCH 15, 2013

Eric Ries brought the concept of the Lean Startup into our zeitgeist. Most marketing is still driven by quarterly planning or seasonal initiatives (aka marketers know best). It is clear that agencies are still holding on to their sacred cows, but it is crystal clear that the dogma of the industry is being rewritten. Models of leanness.

Marketing 9

Marketing Brand Advertorial Advertising 9

Harvard Business Review

NOVEMBER 7, 2018

The publicity around the upcoming launch of an ICO that plans to raise several tens or even hundreds of million dollars is a related way to drive developer interest and engagement. To generate publicity that allows them to solicit broad feedback on their beta product.

Cost 8

Cost Decentralization Finance Entrepreneur 8

Harvard Business Review

MAY 30, 2018

The key common denominator to success isn’t careful planning and comprehensive analysis, but taking fast, cheap, and simple pilots seriously. Successful pilot partnerships favor fast focus over comprehensive planning. ” That is, targeted tests designed to deliver unambiguous insight into business value.

KPI 9

KPI Innovation Ries Banking 9

Harvard Business Review

NOVEMBER 13, 2017

Strategists in mature businesses think in terms of total addressable markets (TAM), which allows them to size a potential business and plan accordingly; refounders think in terms of total addressable problems (TAP). Based on these experiences, here are five actions that leaders can take to move from a manager mindset to a refounder one.

CEO 8

CEO Consensus Management Metrics 8

Harvard Business Review

MAY 21, 2015

An innovative team needs to be both playful and pro­fessional, and it needs to be able to plan out a project carefully while also accepting that projects don’t al­ways go as planned—and being willing to improvise when unexpected events arise. Innovative Teams (20-Minute Manager Series). Harvard Business Review.

Diversity 8

Diversity Ries Creativity Groupthink 8

Harvard Business Review

AUGUST 16, 2016

” Lean startup, popularized by writers and entrepreneurs like Eric Ries and Steve Blank, can deliver big benefits inside big companies. But it can also run into two brick walls that an actual startup — the mythical pair of founders working at a kitchen table — would never have to deal with.

Company 8

Company Airlines Ries Survey 8

Harvard Business Review

APRIL 27, 2015

Having a practical, agreed-upon definition of innovation makes it easier to set goals for innovation, to allocate resources to innovative projects, to plan a cadence of innovative product launches, to target advertising on high-value breakthroughs, and to measure innovation performance. Comprehensive innovation metrics.

Innovation 8

Innovation Company Engineering Supply Chain 8