First Friday Book Synopsis

JULY 24, 2016

David Evans and Dick Schmalensee are among the early pioneers in the research of “multi-sided markets” and the economic principles that inform the unique design of business models, pricing and incentive structures, and product design for these platform-based businesses. David is an economist, business adviser, and entrepreneur.

Incentives 70

Incentives Business Model Entrepreneur Price 70

First Friday Book Synopsis

APRIL 9, 2013

He specializes in innovation, advertising, global market entry, new product growth, and pricing. He has published over 100 [.]. Bob''s blog entries (Rotterdam) Center for Global Innovation Erasmus University Gerard J.

Globalization 80

Globalization Advertising Marketing Innovation 80

First Friday Book Synopsis

APRIL 29, 2011

I’ve been thinking about business, preparing for the expected, and then facing the unexpected… Many products have faced delays in delivery of products due to the earthquakes/tsunami in Japan. And now, the tornadoes that have sliced through and devastated portions of cities, specially in Alabama… What will that do to the economy? (Of

Course 89

Course Productivity Products Price 89

First Friday Book Synopsis

MAY 1, 2012

The Ikea Edge: Building Global Growth and Social Good at the World’s Most Iconic Home Store Anders Dahlvig McGraw-Hill (2012) Outstanding corporate citizenship and outstanding financial performance are NOT mutually-exclusive What’s in a name?

Review 85

Review Books Globalization Company 85

First Friday Book Synopsis

SEPTEMBER 30, 2011

Here is an excerpt from another outstanding article that appears in strategy+business magazine, published by Booz & Company. In it, Donald Sull shares his insights concerning how and why market anomalies and incongruities may point the way to the next breakthrough strategy, thence to a wealth of business opportunities.

Sull 75

Sull Marketing Magazine Strategy 75