article thumbnail

Essential Online Marketing Tips All Business Owners Must Know

Strategy Driven

Google also uses links and backlinks to determine successful websites; if many reputable sites link back to your blog, it is an indication of good quality. Truly efficient marketing starts on social media, as it can generate almost double the marketing leads of telemarketing, trade shows, and email correspondence.

article thumbnail

Can We Finally Eradicate Bad Products?

Harvard Business Review

Indeed, beginning in 1902, it started testing products for quality, safety, and reliability. And outsourced technology providers, such as Bazaarvoice, made it relatively straightforward to add consumer product reviews to retail sites. The price-quality inference, a time-honored marketing concept, will surely continue to operate.