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5 Suggestions for Teaching Children Honesty

Ron Edmondson

As an adult now, I would “honestly” say that honesty is one of his best qualities. 5 suggestions to encourage your children to be honest: Model it – If your children see you being dishonest, even on the telephone with the telemarketer or with your employer as to why you are not going to work, they are learning bad habits.

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Essential Online Marketing Tips All Business Owners Must Know

Strategy Driven

Google also uses links and backlinks to determine successful websites; if many reputable sites link back to your blog, it is an indication of good quality. Truly efficient marketing starts on social media, as it can generate almost double the marketing leads of telemarketing, trade shows, and email correspondence.

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Credibility Crisis: 4 Sure-Fire Strategies for Cultivating Consumer Trust

Strategy Driven

From telemarketer calls coming in at dinnertime or, worse, before the alarm sounds in the morning; an endless stream of SPAM e-mails jamming inboxes; and mailboxes overflowing with white mail that proceeds directly to the recycle trash bin, statistics show that consumers can be bombarded with more than 300,000 messages every day.

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Can We Finally Eradicate Bad Products?

Harvard Business Review

Indeed, beginning in 1902, it started testing products for quality, safety, and reliability. The price-quality inference, a time-honored marketing concept, will surely continue to operate. Price usually signals quality. Of course, price/quality trade-offs of this kind factor into the collective psychology of consumer reviews.

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Marketers, Go Back to Basics

Harvard Business Review

Sometimes, marketing strategies are dropped for good reason: the smart money got out of telemarketing a long time ago, because no sane person would talk to a salesman after the advent of caller ID. On the contrary, it still has a competitive advantage — its superior sound quality , compared to digital.

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The Social Cost of Bad Online Marketing

Harvard Business Review

In the B2B world, it’s all about lead generation: getting people to hand over their email addresses and phone numbers so that you can spam and telemarket them into submission, where “submission” means actually buying your product. Today’s standard marketing playbook looks a lot like what Lyons describes in his book.

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