Forget Brand Preference – Win the Brand Relevance War
Strategy Driven
APRIL 8, 2011
In his groundbreaking new book, Brand Relevance : Making Competitors Irrelevant, David shows how any company can use the “brand relevance” strategy to achieve long-term, competitive success. Brand Relevance provides the tools companies need to generate innovative offerings that can create long-term financial success. About the Author.
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