Consumers haven’t always shopped in mega-malls, retail centers, and supermarkets. Before everything became available in a single place, many people had the staples that they used on a regular basis — eggs, milk, meat — delivered routinely to their homes by specialty purveyors. Big box retailers did away with this model decades ago, the result of their lower-cost real estate, which enabled both better pricing and greater selection.
How Subscriptions Are Creating Winners and Losers in Retail
An old idea makes a comeback.
January 08, 2016
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HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.