Eric Jacobson

OCTOBER 11, 2020

Today, we look back to 2016 : 2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want.

Storytelling 65

Storytelling Tools Books Learning-by-Doing 65

N2Growth Blog

MAY 5, 2011

In today’s post I share my thoughts on how to develop a sound pricing strategy… While the topic of pricing is certainly not rocket science, it has indeed been a thorn in the side of business people since the dawn of commerce. Where possible all pricing should be subject to nuanced considerations.

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Price Discount Brand Supply Chain 314

Strategy Driven

JUNE 15, 2015

While it can be annoying to receive messages from every company you ever purchased something from or expressed interest in, email is a necessary part of business and making sales in the digital age. For example, “We’re offering 10% from now to June 30th” makes it seem like you just want to make sales. Take 10% off now until June 30th.”

Marketing 50

Marketing Discount Competitive Advantage Audience 50

The Horizons Tracker

NOVEMBER 30, 2019

This is a guest article by Lilach Bullock, Content Marketing and Social Media Specialist, Speaker. The need for better marketing has grown as every business wants to gain the attention of their ideal prospects and turn them into customers. . Yet, consumers are growing immune to marketing. Improved social presence.

Brand 77

Brand Media Audience Content 77

Eric Jacobson

JANUARY 1, 2018

2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want. Storytelling is a skill.

Storytelling 61

Storytelling How To Tools Books 61

Strategy Driven

AUGUST 31, 2018

Here are eight reasons your business should be considering podcasting as a marketing solution. It Is the Best Alternative to Video Marketing. Video marketing has a high return on investment because it is so engaging. If you create an engaging podcast on a topic, it will get shared widely. It Is Affordable.

Real Estate 51

Real Estate Audience Content B2B 51

Steve Farber

JUNE 6, 2017

Speakers who have lived and led in the trenches can relate those theories to the topic at hand and the experiences you and your team face. If a speaker has no raving fans, don’t bet the farm (or the widget factory or the sales team) that you will become the first. Yeah, that’s me. Experience. Proven Track Record.

Quality 61

Quality Audience Content Open-book 61

Strategy Driven

MARCH 9, 2015

Presentation skills are one fifth of the sales process. Got (meaningful) subject matter? If you’re in sales, speaking in public is critical to your success. If you’re in sales, speaking in public is critical to your success. THEN look for opportunities within your market. You don’t want to miss what’s next.

Audience 50

Audience Customer Loyalty Competitive Advantage Skills 50

Strategy Driven

APRIL 17, 2013

You probably didn’t answer, “How to implement effective marketing.” ” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. Create a Tailor-Made Sales Strategy Using Lessons from the Field! and then move on.

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Marketing Press Release Consultative Brand 50

Modern Servant Leader

DECEMBER 11, 2014

I recently spoke at Hope College’s Critical Issues Symposium, on the topic of Digital Media and the Future of Leadership. As you know, this is a topic I’m passionate about. Ben Lichtenwalner presents Digital Media and the Future of Leadership at Hope College’s Critical Issues Symposium. Click here. Full Transcript.

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Media Video Servant Leader Chief Financial Officer 213

Eric Jacobson

OCTOBER 10, 2016

Last month brought the much anticipated release of Paul Smith 's new book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want.

Storytelling 50

Storytelling How To Tools Books 50

Strategy Driven

JANUARY 28, 2015

Check out these dynamite online marketing methods. The first step to marketing success is to start with your website. Humans and search engines will not rate a web page well if the content on it is of no relevance to the topic. For example, a web page on fishing isn’t relevant to a website whose primary subject is computers.

Marketing Strategy 50

Marketing Strategy Marketing Strategy Engineering 50

Eric Jacobson

SEPTEMBER 5, 2016

Because, Thursday, September 8 brings the official release of Paul Smith 's new book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want.

Storytelling 50

Storytelling How To Tools Books 50

Your Voice of Encouragement

DECEMBER 5, 2011

I prefer business books on topics like marketing, sales, leadership and personal development. Determine the one subject, program or book to focus on, and dedicate time to it. How can I say there are negative aspects to ongoing self-development? There are so many directions to go. Lesson: It’s about quality, not quantity.

Self-aware 105

Self-aware Open-book Comparison Newsletter 105

Kevin Eikenberry

OCTOBER 18, 2010

Perhaps you truly are an expert in that subject matter. Perhaps people have come to you for your coaching help – either in the subject matter or because you are viewed in some other way as a good coach. We all can be more effective at coaching in our communities, in our families, with our children and at work.

Succession 184

Succession Letter Mentor Workshop 184

Steve Farber

JUNE 6, 2017

Speakers who have lived and led in the trenches can relate those theories to the topic at hand and the experiences you and your team face. If a speaker has no raving fans, don’t bet the farm (or the widget factory or the sales team) that you will become the first. Yeah, that’s me. Experience. Proven Track Record.

Quality 40

Quality Audience Content Open-book 40

Ask Atma

MAY 5, 2012

What about doing market research?” process, some market research can still be done during the idea development stage. It is now possible to shift a large part of the market research into the product development phase. First, you would do market research to gain some insight into a potential market or an underserved market.

Business Model 93

Business Model Ries Agility Entrepreneur 93

Strategy Driven

APRIL 27, 2015

Here are a few more sales, business, and life answers that can help you make more sales TODAY, and help you build a personal brand and reputation FOREVER. Or are you just trying to make sales to make quota? This is a chance to convey messages, training, subject matter expertise, testimonials, and offers of value.

Media 50

Media Video Follow-up Customer Loyalty 50

Kevin Eikenberry

DECEMBER 9, 2010

He’s also a multiple year nominee for Best Leadership Blog. You still have until midnight December 14th to vote. Prove to Others That You’re Proving It to Yourself by Steve Farber (posted 11/22/10) Extreme Leadership is not a solo act; it doesn’t happen in a vacuum. You’re not going to change the world by yourself. This is nothing new.

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Workshop Blog Learning-by-Doing Video 179

N2Growth Blog

NOVEMBER 29, 2010

Posted on November 29th, 2010 by admin in Miscellaneous , Operations & Strategy , Talent Management By Mike Myatt , Chief Strategy Officer, N2growth Bonus or no bonus? That is the question. So what’s it going to be this year…a turkey, an extra paid day off, a cash bonus, stock/options/warrants, something creative or nothing at all?

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Blog Metrics Brand CEO 325

Kevin Eikenberry

JANUARY 3, 2011

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe Creating and Communicating a Compelling Vision for Change by Kevin Eikenberry on January 3, 2011 in Change , Communication , Leadership Status quo requires no leadership. That has been a mantra of mine for a long time.

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Workshop Blog Video Leadership Development 192

Strategy Driven

JANUARY 27, 2011

Complimenting the StrategyDriven Management & Leadership articles, these conversations examine the real world challenges managers face every day that are not easily solved with a new or redesigned process and instead demand the application of soft leadership skills to achieve a positive outcome.

Leadership 67

Leadership Newsletter Diversity Strategic Planning 67

Strategy Driven

JANUARY 7, 2011

Headquartered in Atlanta, Georgia, Everspark Interactive was founded in June 2009 by internationally-known Search Engine Optimization (SEO) expert, Jason Hennessey and 20-year marketing veteran, Chris Watson. Use your keywords in your title, description and tags.

Video 50

Video Marketing Mix Press Release Engineering 50

Rajesh Setty

DECEMBER 14, 2011

Thought Leadership is one of my favorite topics. I met Dr. Liz Alexander who is an expert on helping people on their journey to becoming thought leaders earlier this year and was fascinated by her knowledge and approach to the topic. She was happy answer a few questions on the topic. RS: What do you mean by that?

Leadership 58

Leadership Long-term Innovation Audience 58

Strategy Driven

NOVEMBER 26, 2010

Since 1969, Communispond has helped over 600,000 client associates – including CEOs, board chairs, sales leaders, sports, media, and political figures – to achieve business goals by communicating with clarity and power. At the heart of every employee is talent. Your associates are the voice and the face of your business.

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Library Kaplan Newsletter Audience 70

Strategy Driven

NOVEMBER 19, 2010

Since 1969, Communispond has helped over 600,000 client associates – including CEOs, board chairs, sales leaders, sports, media, and political figures – to achieve business goals by communicating with clarity and power. At the heart of every employee is talent. Your associates are the voice and the face of your business.

Planning 50

Planning Audience Succession Library 50

Lead on Purpose

MAY 12, 2009

At Autodesk (where she was CEO for 14 years) she delivered annual sales growth of 13% and increased the stock value more than eight times. Even the most basic items did not exist before someone (or ones) came up with an impression of a product or service that would be useful in some way. All from one idea.

Strategy 100

Strategy Stage-Gate Productivity Products 100

Strategy Driven

FEBRUARY 1, 2011

Complimenting the StrategyDriven Management & Leadership articles, these conversations examine the real world challenges managers face every day that are not easily solved with a new or redesigned process and instead demand the application of soft leadership skills to achieve a positive outcome.

Leadership 50

Leadership Newsletter Diversity Strategic Planning 50

Strategy Driven

NOVEMBER 12, 2010

Community Marketing becomes strategic to a respected organization. Actually, a Community Marketing strategy helps define the business purpose and elevates the concept. Figure 1: The Community Marketing Strategy The relational diagram involves the entire spectrum of people.

Leadership 50

Leadership Newsletter Learning-by-Doing Critical Success Factor 50

Kevin Eikenberry

SEPTEMBER 13, 2010

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe I Heard It Through the Grapevine by Kevin Eikenberry on September 13, 2010 in Communication , Leadership , Leadership Communication Whitfield and Strong wrote it. Marvin Gaye sang it (and made it famous).

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Open-book Workshop Blog Video 170

Strategy Driven

NOVEMBER 1, 2010

Public scandals like the BP oil spill and Goldman Sachs’ mortgage securities fraud compromised consumers’ trust in brands, and as a result, consumer loyalty was at an all-time low. And not only are brands more vulnerable to shoppers’ unpredictable whims, but tools like social media mean that consumers also have more control.

Brand 66

Brand Globalization Banking Long-term 66

Strategy Driven

JULY 3, 2015

It is usually technical or sales/marketing in nature. Categorized by subject, grade level and methods of delivery. Today's workforce will need three times the amount of training that it now gets if the organization intends to stay in business, remain competitive and tackle the future successfully. Teaching-Training. Information.

Education 50

Education Company Succession Mentor 50

Harvard Business Review

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images. A New Type of Local Partner.

Influence 10

Influence B2B Globalization Webinar 10

Women on Business

JANUARY 24, 2011

When all attributes are equal in a competition, the company who gets the contract has a personal connection. The bigger the playing field, the more trust, familiarity, and rapport count. For long-term relationship-building, be sure that your values and those of your clients mesh. Many even believe in the myth that just good work creates success!)

Press Release 100

Press Release Discount Sharpe Advertising 100

Strategy Driven

OCTOBER 29, 2010

This article will examine the last five Building Blocks of Trust. All of the building blocks are important and it is essential to note that you cannot selectively skip one in favor of another. Companies that score high in the Trust Index will see lower turnover and greater productivity. People are the core of this leadership style.

Leadership 50

Leadership Newsletter Learning-by-Doing Belief Systems 50

Strategy Driven

DECEMBER 22, 2010

But as with face-to-face meetings, there are certain rules of etiquette that must be followed to achieve the desired outcome. Social Nation : How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business by Barry Libert It’s time to join Social Nation and prosper!

Media 58

Media Learning-by-Doing Newsletter Blog 58

Strategy Driven

NOVEMBER 8, 2010

If you were to make a list of up-and-coming business trends, social media strategies would probably be near the top. Actually, scratch that “up-and-coming” part – social media is already here. If you’re looking for fans, followers, and friends to build a Social Nation around your business, don’t panic.

Media 50

Media Follow-up Software Newsletter 50