Lead on Purpose

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Leading product strategy and execution

Lead on Purpose

Building software platforms and applications that customers love, and will recommend to their peers, takes extreme focus and hard work. There are many moving parts to product success, including understanding your market and the problems customers in the market face, … Continue reading →

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Using the right data methods in product research

Lead on Purpose

Understanding the problems they face, and solving those problems with a software solution, is the end goal. Delivering a solid product that customers love requires an up-front knowledge of the market in which customers and potential customers operate. prodmgmt #Leadership Continue reading →

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How you know you have a winning product

Lead on Purpose

With mobile apps, software as a service (SaaS) and other new tools, the cost of turning ideas into real products has significantly decreased. In many ways, creating new technology based products and services has become much easier in recent years. … Continue reading →

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Technology is not enough

Lead on Purpose

Just because you port or transition your product (software, hardware, etc.) Software-as-a-Service (SaaS) is now a proven way of providing software to companies. You must understand the market. If your product or idea is not what potential customers are looking it does not matter what technology you use to roll it out.

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Three ways to be more influential at negotiating

Lead on Purpose

For example, maybe you sell computer software that automates a company’s accounting processes. Why would your software be valuable? Your software allows your prospect to be more creative with its finances. Computers are fully capable of doing math. But they can’t think – this is the value in your product.

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Managing projects effectively

Lead on Purpose

Joel Parkinson is a writer for the web site projectmanager.com where he has recently been researching project management software. The Product Management Perspective: Software projects have a lot of moving parts. In his spare time, Joel enjoys surfing and running. —. The project manager keeps these projects running smoothly.

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How to lead without blinders

Lead on Purpose

In my “day job” as a product manager I create software products that help companies fight against internal fraud. Becoming a leader requires a careful combination of confidence and humility. Leading an organization requires focusing intently in key areas. Successful leaders lead with their eyes wide open.

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