Harvard Business Review

DECEMBER 9, 2015

Clearly, the solution to an ineffective 30-second TV spot is not ineffective 10-minute videos. It goes without saying that you write a different article for a daily newspaper than you would for a feature in a magazine, just as you would approach a TV pilot differently than you would a full length film.

White Paper 8

White Paper Film Audience Content 8

Strategy Driven

NOVEMBER 29, 2010

What solutions can you offer? You don’t have to have millions to spend on TV, radio, and print advertising to achieve the level of recognition Geico has achieved. Instead of focusing on what clients liked about their industry, they chose to plan their strategy around what customers liked the least and improve upon it.

Wilde 62

Wilde Tactics Advertising Brand 62

Harvard Business Review

JUNE 22, 2015

The vignettes were prescient in just about every instance except for a much-parodied TV spot that asked, “Have you ever sent a fax from the beach? Now, many ads are served up by software systems targeting any digital device—from your smartphone and TV today, to the dashboard of your car and the thermostat in your home tomorrow.

Advertising 8

Advertising Marketing Software Budgeting 8

Harvard Business Review

MAY 21, 2018

We choose individualized playlists instead of radio stations. We self-select our news sources and our TV shows. tooga/Getty Images. We live in an increasingly personalized society. Our cars have infinitely adjustable seats and telescopic steering. Everything is geared, just for us. Then we have job descriptions.

Creativity 10

Creativity Restructuring PR Mentor 10

Harvard Business Review

NOVEMBER 23, 2010

Perhaps the solution is to have a little ticker at the bottom of TV news screens that lists the total number of vehicle deaths each day. Just this week, I heard a potential airline passenger from LA to San Francisco say on a radio interview that he was considering driving instead, to "keep my dignity intact." It is around 100.

Airlines 14

Airlines Discount Uncertainty Report 14

Harvard Business Review

MARCH 15, 2013

How people connect to traditional channels like TV, print, radio and out-of-home has changed from their intended purpose of interrupting consumers with a message during content consumption. Pushing beyond the research, analytics and insights to deliver solutions that can't just be relegated to a purchased media space.

Marketing 10

Marketing Brand Advertorial Advertising 10

Harvard Business Review

NOVEMBER 23, 2010

Perhaps the solution is to have a little ticker at the bottom of TV news screens that lists the total number of vehicle deaths each day. Just this week, I heard a potential airline passenger from LA to San Francisco say on a radio interview that he was considering driving instead, to "keep my dignity intact." It is around 100.

Airlines 14

Airlines Report Guidelines Discount 14

Ask Atma

MAY 5, 2012

This would result in a prospective idea/solution. In this way, the old system would produce a defined solution for a defined problem. So, the basis for the old business model was that market research leads to a defined problem that leads to a defined solution that leads to big scope development which then risk a great deal of resource.

Business Model 93

Business Model Ries Agility Entrepreneur 93

Strategy Driven

AUGUST 5, 2011

At the beginning of my career, I was a radio DJ. In the rock era, there were still hits and radio airplay for easy listening music, ballads, movie title songs and the like. There was a Broadway show, a TV musical revue, movie soundtracks and movie tie-in tunes. He hosted TV specials and performed concerts of his music.

Learning-by-Doing 63

Learning-by-Doing Leadership Strategic Planning Open-book 63

Building Personal Strength

NOVEMBER 17, 2010

This enduring interest has inspired thousands of science fiction novels and movies, the hugely popular television drama X-Files and more recently a reality TV show called UFO Hunters. But what gets me is that if there is life on other planets, wouldn't one of them come up with a long-term solution to life?

Video 94

Video Blog Mission Statement Long-term 94

Harvard Business Review

JULY 7, 2014

Why guess what the best business strategy is when you can cost effectively test your way to the best solution? When we dream up solutions to a problem, we tend to bias our selections based on our preconceived notions of what’s probable. We take educated guesses, make some assumptions, then come up with a perfect theoretical solution.

Execution 8

Execution Technology Brainstorming Strategy 8

Harvard Business Review

DECEMBER 23, 2016

Mobile banking has been touted as a potential solution, but results so far have been limited. Media : Since liberalization in 1991, media of all kinds has grown rapidly in India, including newspapers, magazines, radio, television, and billboards. With 4G, eServices space is poised for explosive growth.

Strategy 8

Strategy Banking Venture Capitalist Bottom-up 8

Harvard Business Review

DECEMBER 12, 2017

Imagine if you had to deposit a small payment every time you send an e-mail or Whatsapp to someone — could this be the solution to information overload? 3) No more instant gratification. We appear to be living in an age when only instant gratification is fast enough.

Media 8

Media Self-aware Advertising Engineering 8

Harvard Business Review

JUNE 14, 2012

The future presumably lies with some mix of nonprofits like the Bay Citizen and local public radio stations, distributed national operations like AOL's Patch , and low-overhead local upstarts. This may be one business where the only real Innovator's Solution was to get out a decade ago.

Disruptive Innovation 14

Disruptive Innovation Advertising Business Model Operations 14

Miles Anthony Smith

MARCH 3, 2018

Evergreen Video Killed the Radio Star ​As the name implies, evergreen video is just like any other evergreen content in that it has staying power. Try using a service like PressAdvantage to get guaranteed placement on bona fide TV and radio websites. Check out this example that I helped guide for a client of mine.

Content 56

Content Video Short-term Case Study 56