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Data Analysis Should Be a Social Event

Harvard Business Review

To be sure, much has been written about analysts as storytellers (see, for instance, A Data Scientist''s Real Job on HBR.org) and about creativity as part of the analytical process, but what has not been explored is the storytelling analyst actively participating in co-creating value with others. This approach works well in business.

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Make Your Brand Story Meaningful

Harvard Business Review

The brands that are able to forge connections with their customers are the ones who are the most gifted storytellers. SingTel, Singapore''s oldest telecommunications company, decided to take this idea one step further. What makes a story good enough to captivate and motivate your audience? From Story Tellers to Meaning Makers.

Brand 8