This post is part of the HBR Forum, The Future of Retail.
Yelp is Leaving Chains Behind
This post is part of the HBR Forum, The Future of Retail. The power of chain stores and chain restaurants lies in their familiarity. For the consumer visiting a new city, a Target or an Applebee’s looks like a safer bet than Mack & Dave’s Department Store or Lagniappe Cajun Creole Eatery. But Yelp seems […]
December 07, 2011