All the world’s apparel manufacturers and retailers have joined the race to clothe China. While sportswear manufacturers such as Nike and Adidas have been around for a while, “fast fashion” retailers — such as Spain’s Zara, which has opened around 70 stores in the country in the last three years, and Denmark’s Best Seller, which retails through 3,000-plus stores in over 300 cities — are also expanding rapidly now.
Dressing China
All the world’s apparel manufacturers and retailers have joined the race to clothe China. While sportswear manufacturers such as Nike and Adidas have been around for a while, “fast fashion” retailers — such as Spain’s Zara, which has opened around 70 stores in the country in the last three years, and Denmark’s Best Seller, which […]
August 23, 2011
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HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.