After nine years, GE is taking its famous green initiative, ecomagination, into some complicated territory. This includes a new open innovation program that encourages ideas to reduce greenhouse gases from Canadian oil sands production — the same controversial, greenhouse-gas-heavy source of fossil fuels that environmental groups are fighting against when it comes to the Keystone XL pipeline.
GE Is Avoiding Hard Choices About Ecomagination
Are they in or out when it comes to the clean economy?
August 01, 2014
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